NBA Experience at Disney Springs

Indy_UK

Well-Known Member
Why Disney didn't call it an ESPN experience to broaden the appeal and push the brand baffles me unless NBA was willing to stump up all the money
 

WDWtraveler

Well-Known Member
Photo update as of Tuesday, June 18, 2019. First signage for the NBA Experience just above the front entrance.

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New exterior lights on the side of the building.

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Edit: Photos as of Wednesday, June 26, 2019. Additional NBA Experience signage added to the window above the entrance.

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And a new "NBA Store" sign on the left side of the entrance.

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Angry Warlock

Active Member
I feel as if Splitsvile can stay afloat at DTD, This NBA Experience shouldn't have a problem either. The NBA (basketball), is much like Soccer, has a global appeal.
I don't have a lot of facts to hand, but my feeling is that NBA has a much much smaller global appeal than FOOTBALL 😉 Here's my very limited research.
 

RSoxNo1

Well-Known Member
I don't have a lot of facts to hand, but my feeling is that NBA has a much much smaller global appeal than FOOTBALL 😉 Here's my very limited research.
NBA is growing, eventually the bad press that football has been getting in recent years may hurt it.
 

JenniferS

When you're the leader, you don't have to follow.
NBA is growing, eventually the bad press that football has been getting in recent years may hurt it.
Torontonians are 🦇💩 crazy about the NBA all of a sudden for some reason. 😂

There was talk that if Kawhi had signed with the Raptors today, this date would forever be called “the Fourth of Kawhi”.
 
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MisterPenguin

President of Animal Kingdom
Premium Member
A reminder...

13% of the US population say basketball is their favorite sport to watch. About 150k people visit WDW daily. So, among them, close to 20,000 basketball fans are at WDW daily.

Not so niche.

And that's just people who say basketball is their *favorite* sport. I'm sure people for whom basketball is their second or third favorite would be interested.
 

fradz

Well-Known Member
13% of the US population say basketball is their favorite sport to watch. About 150k people visit WDW daily. So, among them, close to 20,000 basketball fans are at WDW daily.
While it's true that 13% of the US population like basketball, we're forgetting about demographics here. I'm talking financial situation, race, gender, maybe age too. These demographics could play a massive role, as people that like Basketball AND visit WDW could be totally different people (which I suspect is partly the case).
Is the NBA experience trying to cater untapped demographics? It could be. I would read it more like that, than saying "20k people being there will for sure like it".
 

networkpro

Well-Known Member
In the Parks
Yes
While it's true that 13% of the US population like basketball, we're forgetting about demographics here. I'm talking financial situation, race, gender, maybe age too. These demographics could play a massive role, as people that like Basketball AND visit WDW could be totally different people (which I suspect is partly the case).
Is the NBA experience trying to cater untapped demographics? It could be. I would read it more like that, than saying "20k people being there will for sure like it".

I dont believe that if we were using Venn diagrams, the complementary intersection would be as large as 13%.


NBA fans are most likely to be:
  • Men
  • College educated ( or have taken a few college classes)
  • Non-parents (and least likely to be grandparents)
  • Generation X (35-54)
  • Making 50-75K per year, or under 25K per year
  • Suburban (and least likely to be rural)
 

MisterPenguin

President of Animal Kingdom
Premium Member
While it's true that 13% of the US population like basketball, we're forgetting about demographics here. I'm talking financial situation, race, gender, maybe age too. These demographics could play a massive role, as people that like Basketball AND visit WDW could be totally different people (which I suspect is partly the case).
Is the NBA experience trying to cater untapped demographics? It could be. I would read it more like that, than saying "20k people being there will for sure like it".
I dont believe that if we were using Venn diagrams, the complementary intersection would be as large as 13%.


NBA fans are most likely to be:
  • Men
  • College educated ( or have taken a few college classes)
  • Non-parents (and least likely to be grandparents)
  • Generation X (35-54)
  • Making 50-75K per year, or under 25K per year
  • Suburban (and least likely to be rural)

The statistic is "people." The 13% is 13% of people in the U.S. Could the people in the U.S. that go to WDW be skewed such that there are much less than 13% that would list basketball as their favorite sports? Sure. Just like it could skew to be more than 13%.

It's just a ballpark figure. So, maybe anywhere from 5% to 20% of the people visiting WDW list basketball as their favorite sport. That's still more than enough to show there is a market for NBA Experience, and again, that's not even counting basketball fans who rate some other sport as their favorite.

This is just a ballpark figure to counter those who, through anecdotal experience, think there is little to no market for this.
 

Saskdw

Well-Known Member
The statistic is "people." The 13% is 13% of people in the U.S. Could the people in the U.S. that go to WDW be skewed such that there are much less than 13% that would list basketball as their favorite sports? Sure. Just like it could skew to be more than 13%.

It's just a ballpark figure. So, maybe anywhere from 5% to 20% of the people visiting WDW list basketball as their favorite sport. That's still more than enough to show there is a market for NBA Experience, and again, that's not even counting basketball fans who rate some other sport as their favorite.

This is just a ballpark figure to counter those who, through anecdotal experience, think there is little to no market for this.

I like hockey, baseball, and football better than basketball, but I'm still interested in this place. It looks fantastic.
 

Angry Warlock

Active Member
Torontonians are 🦇💩 crazy about the NBA all of a sudden for some reason. 😂

There was talk that if Kawhi had signed with the Raptors today, this date would forever be called “the Fourth of Kawhi”.
I've heard some people I considered to be intelligent refer to Canada as Domestic and not International. Basically aren't you just the polite 51st State......?
 

JenniferS

When you're the leader, you don't have to follow.
I've heard some people I considered to be intelligent refer to Canada as Domestic and not International. Basically aren't you just the polite 51st State......?
You need to raise the standards of what you consider “intelligent”. 😂

Polite, yes.
51st State, nope.

@Monty , care to weigh in on this?

PS - Kawhi is signing with the Clippers.
 

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