Frank the Tank
Well-Known Member
I don't have a lot of facts to hand, but my feeling is that NBA has a much much smaller global appeal than FOOTBALL Here's my very limited research.
10 Most-Watched Sport Events In The History Of Televisionšŗ
"Numbers don't lie; check the scoreboard"www.huffingtonpost.co.ukThe Most Watched Sporting Events In The World
The Summer Olympics and FIFA World Cup are the most watched games on TV.www.worldatlas.com
Well, nothing compares to soccer when it comes to worldwide appeal. Thatās like comparing Disneyās movie entertainment franchises versus anyone else.
However, the NBA definitely has the most international appeal among the 4 major US sports leagues, particularly in markets that are more important to Disney World target audiences. People in China have zero idea about who Tom Brady and Aaron Rodgers are, but NBA stars (and even middling players) are widely known names there.
A lot of the comments here seem to have the feel of, āI donāt like the NBA, therefore this is going to fail!ā Thatās so absolutely ridiculous when looking at the NBA audience stats, which are younger, more urban, more educated, and more international compared to the other sports leagues. This basically hits every demo that Disney World would want to target in an attraction.
To be sure, Iām a heavy watcher of football, baseball, basketball and hockey at all levels. For some reason, it seems as if though people go out of their way to point out that they donāt like the NBA if only because they donāt want to admit or somehow deny that itās actually popular. Itās like the people that just deny that a music act that sells a lot of albums or a movie that sells a lot of tickets isnāt popular simply because they personally donāt like them. Iām not really a Taylor Swift fan, but if I own a music venue that wants to make money, then you can be sure that Iāll do anything reasonably possible to get Taylor Swift to play there. On balance, Disney generally makes more good business decisions than bad ones (even if we might not personally like all of them).