I'm a huge Nascar fan and I'm amazed that I hadn't heard of this yet. It's great there getting some involvement in Nascar. It would be nice if they actually sponsored a car for the whole season. Before you say that would be a waste of money, I say think about these possibilies.
1. Nationwide exposure on national tv.
2. Marketing of that driver or team in the WDW and abroad.
The revenue from shirts sales and die casts to name a few
could add up to millions. "Dale Earnhardt Jr. and Budweiser
reportedly brought in around $25 million last year alone!"
3. Redo Tomorowland Speedway!! New cars with different
bodies on them would be nice.
4. I know the noise is always an issue, but use the racetrack in
WDW or get rid of it!! With a Nascar Disney themed car you
could possibly use the track for some type of promos.
5. What better way to advertise on the car for some of your
movie releases. This is already done on a wide scale in
Nascar.
These are just some of my thoughts. Any naysayers out there? I would love to hear some positive feedback on this also. Keep an open mind on this one. Auto racing is the #1 spectator sport in the whole world. All of us fans can't be that wrong. Look at the corporate sponsors involved just in Nascar these days. It's kind of the who's who of business giants. Bud, Miller, Coors, Kodak, GM Goodwrench, Alltell, Pfizer, Ups, Kellogs, Pepsi, Valvoline, Napa, Harrah's, Grainger, DeWalt, Interstate Batteries. I could go on and on from series to different series and the list is pretty impressive. On the local scene, I sponsor 3 race cars a year. If you haven't been to a Nascar race, then it's pretty hard to believe that you have a proper perspective on this. I have season tickets for Bristol Motor Speedway. Everytime I take someone whohas never been to a Nascar race, they come away as huge fans. If you haven't noticed, I have a huge love of almost all racing. Congrats to my fellow badger. The final Nascar Winston cup champ. The #17 Dewalt tools, Smirnoff Ice, Lexan, Roush racing Ford Taurus of Matt Kenseth!!