This is a great sign...my past few trips, I was disappointed in the lack of attraction-specific merchandise, but recent posts about new IaSW merch (plus retro Epcot shirts, the Figment and Dreamfinder shirts...what else am I missing?), and now these new (awesome, I might add) Splash Mountain shirts, hopefully signals a new wave of cool merchandise at WDW
http://disneyparks.disney.go.com/blog/2010/08/making-a-splash-from-coast-to-coast/
http://disneyparks.disney.go.com/blog/2010/08/making-a-splash-from-coast-to-coast/