Look at what happened at Starbucks though. So many people use the mobile app to pre order their coffee and now the line for pick up is waaaay longer than the regular line. It only works when the store is not busy. Removing people from a line does not speed anything up if you still have to produce the same amount of food/drinks/whatever.
Our local Publix now allows you to place your deli order online and then pick it up later. I have walked up to the deli many times and there is no line, but I end up standing their for 5-10 minutes while the one or two deli employees prepare the massive amount of online orders. I have seen people who pre-ordered walk up an wait because their order is not ready, or it was incorrect. You wait either way
Did I reference the Chipotle app? No, I did not. So I do not agree with you either. I was referencing the places I have seen and/or used a "pre-order" style app and it was not much better than standing in line. I think the concept is great, the execution was not. If Chiptole is doing right, thats great, Perhaps other companies can learn from them.I don't agree. I use the Chipotle app all the time and never wait. I go right to he register and pick it up. Oh my way I go.
This seems to work the same way by it's description.
Did I reference the Chipotle app? No, I did not. So I do not agree with you either. I was referencing the places I have seen and/or used a "pre-order" style app and it was not much better than standing in line. I think the concept is great, the execution was not. If Chiptole is doing right, thats great, Perhaps other companies can learn from them.
But of course, unless things "evolve" to the point where people MUST mobile-order in advance, you can still choose to wait on line and be spontaneous, decide what you want the nanosecond you're asked "what would you like?"Online ordering is great, I think the main point is that all semblance of spontaneity is going going gone. I work in technology and fully appreciate it's appeal and value but man, I sometimes long for doing something off the cuff like we used to do. Nostalgic, perhaps, but also somewhat satisfying to do something unplanned. Just thinking about it makes me feel naughty ..
No need to stand in line at the cashier is probably the main benefit. Might be a shorter wait if you can just go straight up to the collection counter.
I think I read somewhere that McDonalds is adopting the same system in the UK, order on the app, check in on arrival and collection from the counter.
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