I mean, the drivers were paid only a couple dollars more than most hourly roles. But the vehicles are fully-loaded. Some 60+ vehicles that cost anywhere from $55k-$78k plus the cost of the custom wrap for each…that adds up. Sure, they were leased, but every 2 years, they were gonna be traded out. Plus, each vehicle was probably refueled 3-4 times a day, and then each vehicle also got an oil change roughly every month. Not to mention other tune ups and repairs that were needed given the amount those vehicles were driven in such a short amount of time. Then paying lyft whatever their cut was. I’m sure there’s other expenses I’m not thinking of, but I was always told that the Minnie Vans had a very small profit margin.
At the same time, I have no idea what Disney considers a “small” profit margin. We might have two totally different definitions.
I don’t have any actual numbers.