Yeah, with regard to its presence in media, I don’t think we’re really considering the long term here. Since the land was revealed it’s been referenced in a movie, as well as had two books and several comics take place on it, and that’s only four years since the place was even announced.
This approach could have worked, and maybe it does for some folks...
If the Disney team didn't want to choose a familiar land though, then at least, GE should have tapped into the central theme/conflict of SW: good vs. evil.
A little bit, I hoped the MF mission would have been some victory over evil. Something that made me feel like I was part of the Resistance perhaps.
(I almost wonder if they wouldn't have been better off creating a SW version of the classic sailboat ride. Maybe themed to pod racers. Where the focus is just on how it feels to fly, but we rely a little on our imagination to think about where we're going.)
Part of where I find the ride lacking is where the ride takes us. Neither the destinations nor the mission are all that exciting.
The main choice riders initially get to make is to not crash into stuff.
If we were really flying the MF, we'd get to choose our destination, wouldn't we? Either that or we'd race, or rescue, or stop evil, or we'd at least outrun the bad guys, but gathering cargo? Eh. Not the most exciting mission.
To be great, the MF has to tap into
something familiar, and something we care about. We automatically care about defeating Zurg, even if we've never seen Planet Z before.
If the mission of the ride is to shoot stuff, then riders should get more control of what, when and how they shoot stuff. On the MF, we just push a button. It isn't all that exciting if we can't aim.
Engineer, also could have been more exciting if it involved some kind of problem solving. On MF, the engineer task is just to push a button. It would be so much more fun if the engineer's role included even a tiny bit of choice..."Do we fix the engine or the stabilizer?"
If they didn't want to choose an exciting mission, then they probably should have tapped into a more familiar destination. A good ride has one or the other: something familiar or something compelling.