thanks!
Yep.
Disney knows if they rebrand marvel in any way, it will defeat the purpose of purchasing them in the first place. The sceond marvel becomes associated with disney in the eyes of its target audience, it will become less cool.
I think if universal could find a way to make a buck off of mickey mouse plushes in their parks, they would. Branding be damned.
I'd love to see what disney would do with marvel. But it's not likely to happen any time soon, so i don't invest a lot of thought into it.
My guess is whatever they did it would be less impressive than marvel super hero island and the spider-man ride. My guess is if they attempted a "land" it would be like pixar place. Big area for future development. One actual ride.
Fanboys tend to make more of this "rivalry" than is really there. I imagine the theme park divisions may feel competitive sometimes. But even there, no one at universal has any illusions about ever overtaking the disney parks. They are out there to siphon off as much business for themselves as they can, not to compete directly.
As theme park fans, we tend to look at everything through the lens of how it impacts the theme parks. As wdw fans, we get even more narrowly focused on orlando. But it's really a relatively small piece of the puzzle. Disney knew there was little to no chance of using marvel properties in fl when they bought marvel. That wasn't their priority. And uni's not about to scrap an arrangement that was beneficial to them just because of a perceived rivalry.
Anyone who thinks universal is just itching to get out of its marvel deal, look at it this way. This has been a good arrangement for universal since they signed the deal. They negotiated it at a time when marvel needed the cash. So they got more or less everything they wanted.
Since then, marvel properties have only become more valuable with the success of the movies. Disney has been promoting the characters with more cartoons and video games, etc. The marvel deal has only sweetened as far as universal is concerned.
If universal were to try to negotiate a similar deal today, forget it. It would never happen! Disney would never consider it. Wb isn't in a position to. Even if uni came to some kind of deal with six flags and wb, they are not going to get as good of a deal as they got from marvel back when the ioa deal was signed.
And while they have some inhouse properties they could develop, none are as versatile and long-terms as marvel. Marvel will never feel dated. Tranformers, for example, will likely feel dated in 10 years or less. And there's nothing to stop universal from developing the properties it owns and keeping marvel as well.
So, without mentioning rivalries, can someone please explain to me why on earth universal would want to end the current agreement?
The best part will be the dark ride through bill murray's house.