I have
I have picked and choose… Antman and Guardians were always must see for me and I have only seen the 1st Thor movie… everything else has been somewhere in between…but I do realize I am an outlier with having Antman as my favorite Avenger… I am a film Fan first before any franchise… although with most marvel movies I end up liking as they have been well doneI personally wanted more of a through story in the Marvel movies, not just minor breadcrumbs in the end credits.
We had characters in Infinity War asking "who's Thanos?". It could have been more clear who the imminent big bad guy was.
Maybe that's an approach to try. I know they didn't want to turn people from seeing off any given movie if it didn't work as a standalone, but is anyone really picking and choosing which Marvel movies they see?
Even if a given movie is far from a "must see" for me, I'm still going to watch it on Disney+. I'm not going to skip any installment. They could increase the serialized storytelling and I would bet it wouldn't impact the bottom line, and might even help. I mean, how many people saw Captain Marvel in theaters because of the implication we needed to prior to Endgame