I know advertising is something of use but my gawd. There are ads everywhere for this upcoming movie!
Anyone else notice this?
Anyone else notice this?
I can't even scroll through my social media (Instagram, Pinterest, Facebook, etc.) without seeing an ad for this. It's crazy!Yes! I have totally noticed this. My guess is that Disney is realizing that no one really needed or wanted a Maleficent 2 as the first one felt pretty complete. They are driving advertising so the movie isn't a huge flop but I think they're gonna be disappointed when it still is. I also didn't feel like the first one was that good so I'm not excited in the least bit.
>Movie hasnt even been out a full 24 hours
>LOL MOVIE IS A DUD!!!!!!!
Looks like Iger has another live-action-remake-dud on his hands. Good!
‘Maleficent: Mistress Of Evil’ Has Bad Spell Stateside With $36M+, ‘Joker’ Still The Man With $29M+, ‘Zombieland 2’ Reaps $26M+
SUNDAY AM Update: Disney’s Maleficent: Mistress of Evil, despite being No. 1 this weekend, didn’t make enough money in the US to justify its $185M production cost before P&A. It cam…deadline.com
>Movie hasnt even been out a full 24 hours
>LOL MOVIE IS A DUD!!!!!!!
The movie had a $36 million opening day weekend, about half of what the first movie opened to 5 years ago.
The movie cost $185 million to make + marketing. At the very least this is not the opening Disney was hoping for, and soon Frozen 2 will make everyone forget about this sequel until it shows up on Disney+
What has been the audience vs critic reviews on this? Anyone know?
I read the film has to reach 500M to break even. It was at 117M worldwide yesterday.
400M
Don't fool yourselves. The general rule is that a film has to return 2.5 to 3X its production cost in Box Office. This is because the studio only receives a percentage of the gross. It's a smaller percentage overseas too. The budget was 185 million. So they have to hit 463 to 555 million in Box Office to be in the black. That's conservative. This doesn't, however, include the revenues generated from VOD, DVD, and rentals. Disney is going to take a write-down of 100 million on this film.
Does it matter? With the year that Disney has had, it's a very minor bump. I'm convinced that Disney released it this year (it was supposed to come out next May) to bury it in a very successful year AND to get it to Disney+ as soon as possible. They knew it wasn't going to be a hit. If it ended up doing well then it was a bonus. Prepare for the worst and hope for the best.
I would guess that M3 is unlikely.
Disney still has Frozen 2 and Star Wars opening this year.
it's in plenty of credible articles and trades that Maleficent needs around 400M to break even.
Source? I find it hard to believe given the movie's budget and how the break down is happening domestic vs overseas.
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