The thing with this concept is that it's just done so cheaply and temporarily. This was an easy thing to do, move some random displays and a cash register in there, turn up the lights and hope the dollars roll in.
This Cinema junk looks slapped together and under-funded and designed to last three months. That's not cool.
Bob Chapek is really taking the parks in a bad direction. They just opened a new shop in Toy Story Land out in WDW, and it looks like a cross between a dentist's office and a strip mall toy store.