GoofGoof
Premium Member
The way I see it is the upsell is to get more guests to stay on property. The ultimate goal of the system is to increase per guest revenue and hotel rooms make up a significant portion of guest spending. If you offer the same perk to everyone then there is no opportunity to use it for upsell. I'm not saying I like the idea of creating a "class system", but they are borrowing a play from the play book of their neighbors down the street. The system would still be available to everyone day of and would help Disney to spread crowds around the parks and control behavior.Rolling the system to everyone makes the most sense, this system is about the upsell of "personalization", you want to a)control the behavior of everyone in the park b)you want to manage staffing costs as well as food costs c)increase spending. It is better to tap the whole market of guests coming to the resort onsite/offsite/AP'ers. Simply keeping it to resort guests would not generate the amount TWDC wants/needs to recoup investment.