News Magic Kingdom and Epcot Fireworks to Resume July 1st

Disney Glimpses

Well-Known Member
The cost fireworks are not significant to the Parks & Experiences balance sheet. Guests stay in the park longer to see them and some guests come specifically to see them; both of whom spend money during their visit. They are however, highly significant to their brand and the Disney experience as an outlier amongst other theme parks.
 

Disney Glimpses

Well-Known Member
Specifically, fireworks across all their parks make up 0.35% of their average operating budget. Much of which is returned with consumer spending directly related to the fireworks.

So anyone who tells you they aren't doing fireworks because it's expensive, they don't know what they're talking about. It's one of the most financially efficient products on property that significantly enhances their brand.
 

monothingie

❤️Bob4Eva❤️
Premium Member
True about the details, that said, its nothing new for Disney. All the logistics, crowd controls, details and procedures Disney has not only done but created many of them for others to copy and follow. Today, 30 May 2021, the Indianapolis 500 motor race happened w well over 100,000 plus crowd and no issues! An excellent example for Disney and other entertainment venues to see it is time to get back in gear (no pun intended). Bottom line? Parades, pyro, stage shows, character meet and greets and get run Disney moving will absolutely boost that bottom line. If the corporate mindset is still bottom line, you bet your bottom dollar "they" absolutely have to.
But in their mind people are still flocking to the parks without these extras. The post pandemic travel bubble is getting really big with people just wanting to go somewhere regardless of value. A year from now once everyone gets it out of their system, then Disney Will need to step its game up.
 

monothingie

❤️Bob4Eva❤️
Premium Member
Specifically, fireworks across all their parks make up 0.35% of their average operating budget. Much of which is returned with consumer spending directly related to the fireworks.
Remember they sacked CM when SWGE failed to live up to expectations in 2019. A minimal effect towards the bottom line but they did it anyway. Disney bean counters will scrutinize every cent.
 

GimpYancIent

Well-Known Member
But in their mind people are still flocking to the parks without these extras. The post pandemic travel bubble is getting really big with people just wanting to go somewhere regardless of value. A year from now once everyone gets it out of their system, then Disney Will need to step its game up.
Nah, not exactly flocking. Modest (for Disney properties) would be more accurate. Don't put off for later what can be done now for a better result.
 

Disney Glimpses

Well-Known Member
But in their mind people are still flocking to the parks without these extras. The post pandemic travel bubble is getting really big with people just wanting to go somewhere regardless of value. A year from now once everyone gets it out of their system, then Disney Will need to step its game up.
Let's reverse engineer this. That post pandemic bubble, as far as WDW is concerned, pops on October 1, 2021. They are not going to offer a watered down experience after that date. So if they are going to do what you are suggesting, it would mean 3 or 4 months of 'beefed up' revenue with lower than usual overhead. That is so not worth the damage to their brand and generation of repeat guests.

They are able to do that right now because we are still in 'unprecedented times.' That is ending and the damage to their brand will grow.

It's why fireworks are actually being fastracked back to EPCOT and the Magic Kingdom. The only hurdles they are facing is logistics (enough CMs to deal with flow before, during and after the shows) and 4th of July (is it too soon do a packed 4th of July celebration).
 

MaryJaneP

Well-Known Member
What is the typical incubation period fbefore a positive Covid 19 result? Maybe the Indy 500 could be used to see what happens after 100,000 are gathered and use this data in the WDW fireworks calculations. The cost model, alone, does not seem to support a return. Perhaps an increased attendance/profitability model, coupled with the increased cost model would push the decision one way or the other.
 

Disney Glimpses

Well-Known Member
Not in a non capacity limited park perhaps. In the current environment no.
The current environment you are speaking of is very, very busy theme parks with capacity increasing by the week. They're ready to bring them back and the only thing that would prevent them being back past July is a drastic change in the COVID situation.
 

Sirwalterraleigh

Premium Member
True about the details, that said, its nothing new for Disney. All the logistics, crowd controls, details and procedures Disney has not only done but created many of them for others to copy and follow. Today, 30 May 2021, the Indianapolis 500 motor race happened w well over 100,000 plus crowd and no issues! An excellent example for Disney and other entertainment venues to see it is time to get back in gear (no pun intended). Bottom line? Parades, pyro, stage shows, character meet and greets and get run Disney moving will absolutely boost that bottom line. If the corporate mindset is still bottom line, you bet your bottom dollar "they" absolutely have to.

the reality is you hope that all that stuff is necessary for the bottom line...

but in this unique scenario...I bet they’re tracking that the unique pent up demand is enough to get maximum daily yield from the people willing to come and any expenditures will actually lower the profit.

so no need to do it?
 

monothingie

❤️Bob4Eva❤️
Premium Member
The current environment you are speaking of is very, very busy theme parks with capacity increasing by the week. They're ready to bring them back and the only thing that would prevent them being back past July is a drastic change in the COVID situation.
Officially we’re still at 35. Nothing has changed. Take a look at the park pass site. Not a lot of availability.
 

GimpYancIent

Well-Known Member
What is the typical incubation period fbefore a positive Covid 19 result? Maybe the Indy 500 could be used to see what happens after 100,000 are gathered and use this data in the WDW fireworks calculations. The cost model, alone, does not seem to support a return. Perhaps an increased attendance/profitability model, coupled with the increased cost model would push the decision one way or the other.
Let's wait and see. Hmmmmm, sort of saying let's not do anything. As for COVID19 results, simply put, there is over a year of results, studies and references. The facts support moving on.
 

Disney Glimpses

Well-Known Member
the reality is you hope that all that stuff is necessary for the bottom line...

but in this unique scenario...I bet they’re tracking that the unique pent up demand is enough to get maximum daily yield from the people willing to come and any expenditures will actually lower the profit.

so no need to do it?
Right, things that cost them money to "better the brand" are likely to be slow to return; if at all. Many entertainment offerings over the last decade have been cut due to this. The point is that fireworks is not one of those things.
 

Disney Glimpses

Well-Known Member
Officially we’re still at 35. Nothing has changed. Take a look at the park pass site. Not a lot of availability.
That's not true. Chapek himself has said they're increasing capacity and have "already begun that process." They are beyond 35% and there is no official number; there is likely to never be. Not a lot of availability means nothing regarding to them being at 35% or not. Travel is booming right now, they could be at 45% or 55% with the current availability.
 

Sirwalterraleigh

Premium Member
Right, things that cost them money to "better the brand" are likely to be slow to return; if at all. Many entertainment offerings over the last decade have been cut due to this. The point is that fireworks is not one of those things.

I’m not so convinced.

anyone that is saying that lack of fireworks is affecting their desire to attend, habits when they attend, or expenditures when they attend is 99.9% likely to be lying this year.

they’ve got people and they know it. Those not coming are due to economics...fireworks won’t change that
 

monothingie

❤️Bob4Eva❤️
Premium Member
That's not true. Chapek himself has said they're increasing capacity and have "already begun that process." They are beyond 35% and there is no official number; there is likely to never be. Not a lot of availability means nothing regarding to them being at 35% or not. Travel is booming right now, they could be at 45% or 55% with the current availability.
As has been stated before, capacity is a fluid number which depends on multitude of factors. 35% one day could be X and 35% next week could be Y.
 

Sirwalterraleigh

Premium Member
As has been stated before, capacity is a fluid number which depends on multitude of factors. 35% one day could be X and 35% next week could be Y.

and staffing could be the “capacity” limit. If they have enough staff to handle 50%...or better yet enough to take 70% of normal revenue off 45% of the staffing it typically takes...Slap-O takes that any day and pats himself on the back.
 

Register on WDWMAGIC. This sidebar will go away, and you'll see fewer ads.

Back
Top Bottom