It's true...I think the entire company has way too many people in marketing as well...stop marketing the product, but focus on creating a product worth marketing... Seems like there was a time when Disney didn't do all that much advertising...you would go to the parks and just discover new things...the marketing machine had not been hyping the latest churro cart or magical new pavement in Frontierland... it just happened. Can you imagine how much money they could put into the park if they just gave up billboards in South Florida? We live here...we know Disney is there... we don't need a billboard for Disney Springs...but put that money into Park Enhancement and it could actually do some good...and with social media, pictures posted online of something amazing and new would actually go farther than a billboard showing a mother and daughter trying on hats with the caption "Disney Springs...Where You Belong". and with no point of reference whatsoever...Disney Springs could be a Hat Shop in Haileah for all the info the Billboard gives you... What a huge corporate waste of money.