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Magic Bands and Data Mining - 'Disney and the Meat Space Data Race'
- Thread starter ford91exploder
- Start date
You'd need to hack the My Disney Experience system, the band just identifies you to that system.
bhg469
Well-Known Member
Correct. The info it gives off is just your inmate...ummm band Id number. To anyone other than disney, scanning it, they will only see digits.
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Florida_is_hot
Well-Known Member
The Walt Disney Corporation knows where you are what you buy as long as you are in the parks wearing this thing.
This is the best quote...
If you ever wanted to star in TheTruman Show, a trip to Disney is the next best thing — it feels like a centrally planned North Korea only with more fun, less torture and the same amount of artifice.
The article was not about hacking "this thing" .... it was about privacy.
This is the best quote...
If you ever wanted to star in TheTruman Show, a trip to Disney is the next best thing — it feels like a centrally planned North Korea only with more fun, less torture and the same amount of artifice.
The article was not about hacking "this thing" .... it was about privacy.
Voxel
President of Progress City
Once again this is nothing new. Every department store currently tracks where their customers are and what they are buying. Amazon does this by IP by watching what you look at then sending emails for a product you have looked up to tease you into buying it. Heck Amazon is working on a way to start the shipping process for an item you want before you even buy it.
We also tend to forget about the benefits of tracking people on there private property that you pay to be on (Those not a right to privacy because you are paying to be there you sign over certain rights to privacy (Which by the way there is no right to privacy in any law its just an assumed law)), but say a kid wonders off. With this system Disney could modify the system to show parents the location of their kids at all times. There is a lot of positives this system can do.
We also tend to forget about the benefits of tracking people on there private property that you pay to be on (Those not a right to privacy because you are paying to be there you sign over certain rights to privacy (Which by the way there is no right to privacy in any law its just an assumed law)), but say a kid wonders off. With this system Disney could modify the system to show parents the location of their kids at all times. There is a lot of positives this system can do.
WDWFigment
Well-Known Member
While not necessarily anything new, it's interesting to see commentary from someone who knows what he's talking about when it comes to data (for those unfamiliar MailChimp, it's a middle-of-the-road email marketing startup), and the article seems fairly balanced and unbiased.
Hearing from someone in the industry speculating as to how Disney might use the data to make small tweaks to drive results is a nice change of passion from fan speculation that essentially starts and ends with "I [assume I] can't be manipulated to spend more through this, and [I assume] most people can't either."
I also think he hit the nail on the head when it comes to privacy--some people may care and may not like it, but the vast majority of the population will sell their privacy for a very low price.
Now, this doesn't change anything about how the rollout has been poor and the project seems to have gone way overbudget. However, it seems that a lot of the arguments against MM+ are premised on the pure speculation that it can't possibly increase profits and will be met with hostility by a lot of guests.
Hearing from someone in the industry speculating as to how Disney might use the data to make small tweaks to drive results is a nice change of passion from fan speculation that essentially starts and ends with "I [assume I] can't be manipulated to spend more through this, and [I assume] most people can't either."
I also think he hit the nail on the head when it comes to privacy--some people may care and may not like it, but the vast majority of the population will sell their privacy for a very low price.
Now, this doesn't change anything about how the rollout has been poor and the project seems to have gone way overbudget. However, it seems that a lot of the arguments against MM+ are premised on the pure speculation that it can't possibly increase profits and will be met with hostility by a lot of guests.
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There are those of us who ARE in the business and we don't like this system at all,
That being said Disney could blunt a lot of the hostility by creating a 'My Family' app which used the location data to show where everyone in your party is in the parks it would save a lot of anxious moments for parents.
Voxel
President of Progress City
I think this would be perfect solution to bad PR for Disney. Families would eat this up.
jdmdisney99
Well-Known Member
Through all of these trial and errors with MM+, I realize how beneficial this system could be for the guest. But Disney has been so driven to have it be a ROI for themselves that they forget the purpose of the parks, the guests, and lack on what would actually make the system attractive and efficient. Heck, we could think of revisions that would help the project right here.
GoofGoof
Premium Member
Great read. Some very interesting points. I think one thing that stands out to me is the desire to gather more than just online data for customers. The Google purchase of Nest is a fascinating case study. I never really thought about the ramifications of Google now having physical, real world data coming from your home thermostat.
I 100% agree with the end of the article. I am easily bought too. I am more than happy to let Amazon track me and I never thing twice about allowing apps to locate me. As long as I'm getting something out of it I'm happy.
I 100% agree with the end of the article. I am easily bought too. I am more than happy to let Amazon track me and I never thing twice about allowing apps to locate me. As long as I'm getting something out of it I'm happy.
Nubs70
Well-Known Member
I was considering Nest or the GE Iris products. However, I am becoming a little leary of WiFi enabled products in my home. I think I need a little less Google in my life
Nubs70
Well-Known Member
My virtual profile reveals I am a freak.
Ciciwoowoo
Well-Known Member
Love the quote: the NSA should buy Candy Crush and be done with it. So true!
WDWFigment
Well-Known Member
I think there's a distinction between not liking the system (thus far, I don't) and conceding that, despite personal opinions, it might work to increase profits. A lot of the reasoning I see around here is more or less, "I don't like this system therefore it sucks and is a huge mistake."
There is much to criticize about how Disney has gone about NextGen and the whole rollout, but it seems like many posters are overplaying their hand and are going beyond the clear failures in an attempt to indict the whole system.
It has cost a lot of money...but how much of that would have been spent regardless on needed IT infrastructure updates that would have had no ROI? There are privacy concerns...but how many of those go beyond academic debates online, given the demonstrably lax attitudes Americans have towards companies having their personal information? It seems that a system like this couldn't possibly increase spending based upon our individual perceptions and attitudes...but how many people here really understand how data like Disney is collecting is already used by other companies to make slight changes that ostensibly wouldn't seem to impact revenue, but do?
The rollout has been atrocious and Disney has a stale product with WDW--I won't even begin to contest those things--but I think a lot of the NextGen concerns are overblown.
As for an optional family locator in the MDE app, I think that's a great idea and certainly would earn them some goodwill.
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