Well, we have been told (by reliable posters) that this will be a fairly quick, cheap redo of Maelstrom into Frozen, so the reasonable assumption is they will lack both the time and budget to do a complete transformation. Hence, the comparisons with Gran Fiesta, as opposed to the Dreamflight to Buzz Lightyear level redo that the concept really needs (Frozen shouldn't go here at all, of course, but they seem intent on forcing it anyway).
Of course, we are also very much aware of Disney's reputation and recent track record. Thus, expectations are low.
There are two ways to look at this:
Option 1. Maelstrom is getting a total refurb from soup to nuts into a brand new attraction based on Frozen. If so, how long would that take? Judging by Disneys recent build time I would say at least a year or longer. Are they gonna risk taking that much time while Frozen could possibly loose steam with fans? Doubt it, and Im sure they would have announced something by now because we all know Disney likes to announce big plans waaaaaay ahead of the construction start date.
Option 2. Cheap overlay with Frozen characters thrown in the mix of the existing Maelstrom attraction. They could change the name and change a few scenes around, add a screen here and there and thats it. Look at what they did with the HS event. It falls more under the "good enough" category, not the "oh my God, look, how did they do that" category. They did a great job considering it was thrown together in a short period of time, and people are flocking to it. Why would they need/want to do anything other than "good enough" for Maelstrom?
Here is a quote from the interview with Iger the other day: Iger said when Disney now decides to build new attractions, “the likelihood of their success is greater” when they’re branded.
I think this says A LOT of current Disney. "When Disney
now decides to build attractions"??? What does that mean? When they
used to decide to build attractions they were not concerned about it being successful based on the "brand".
Now, thats what they rely on for it to be successful? Some of the most popular attractions are not branded, at least they werent when they were built. They used to build attractions that were so amazing, it created its OWN BRAND! Look at POTC, and HM. Attractions that created THEIR OWN MOVIE because they were so well executed in design and theme. Now its the other way around. Is this the future of Disney attractions? They wait for a movie to become a smash hit, then they buy it (if they dont own it) and build a ride for it?