Some people need to go outside... yeesh.
Who knew the future was being battled over right here, right now in this very thread... vast conspiracies to be toppled day in and day out... the war of culture being decided by our very fingertips!!!!! You must fight against the hate or all is lost!!!!!
I had no idea we were so powerful here in this tiny little 20 year old fan forum, did you?
Doesn’t it concern you, however, that the confluence you’re describing didn’t come about spontaneously but because certain ideologically driven individuals dredged up old interviews with the sole intention of sparking such a controversy? What’s happening just isn’t normal.
It's the
new normal.
Social Media, this time Tik Tok, has created stories like this that couldn't have existed just 15 years ago before we all got our first iPhones.
If Disney is too flat-footed to respond to this new normal, they should at least give their paid actors better Talking Points to use in media interviews at official Company functions like D23 Expo. Disney failed to give Miss Zegler appropriate background so she could handle interviews about her movie appropriately without upsetting the fans she needs to buy movie tickets in 2024.
It doesn’t matter. She still didn’t crap on the animated film, as you claim.
She didn't? Then how is this even a big media story?
And there’s a fun little game here - if marketers or filmmakers reach for new, increasingly lucrative markets - like, say, reaching out to LGBTQ beer drinkers or appealing to young female viewers - a large chunk of the “traditional” market is demonstrating a willingness to throw a temper tantrum and ruin a product. That’s what current events are meant to demonstrate. Yes, traditionally marginalized groups are growing in number and wealth, but you better not do what capitalism dictates you should do and go after those markets. The “traditional” audience insists they remain the ONLY audience.
Or perhaps, most people just want their beer to be beer, and not a purity test to satisfy DEI experts in the faculty lounge.
If your company executives are going to look down their noses at their core customers and proudly tell an interviewer that they want new customers to replace them, you darn well better have those new customers all lined up in bigger numbers and ready to go.
Bud Light failed at that, and failed so spectacularly that it's now replaced Edsel and New Coke as the analogy for "corporate failure".
Disney is on that same path, but in slower motion because their movie products only come out every few months. Unlike buying a case of beer every week or two, Disney's customer base for family movies only gets a few times per year to buy the product. Thus, the disastrous financial results in the free market are playing out longer than with Bud Light.
To be fair, I don't think Disney is in nearly as bad a shape as Anheuser-Busch is with brand damage, but it's not that far behind. And the similarities in brand damage between Disney family movies and Bud Light are fairly clear.
www.buzzfeed.com
