'Lightyear' Coming Summer 2022

Prince-1

Well-Known Member
If you are the parent of a 5 & 7 year old, which of these are you taking your kids to:

View attachment 652616 View attachment 652617
View attachment 652618 View attachment 652620
View attachment 652625

View attachment 652627
View attachment 652622 View attachment 652623
View attachment 652624
View attachment 652626

And I have a mad love for Soul, but it's a movie about a guy having a mid-life crisis. That poster appeals to me as an adult with a love for music. Not to kids or parents. So muted, somber tones are appropriate given that life & death is also a key theme of the film.

But the Lightyear images are dark and terrifying. And Strange World looks scary (for kids), too.

Why do some of the above images appeal for kids & parents and others do not? Color. It is a key marketing component. And I do not know what Disney marketing was thinking with Lightyear, nor Strange World.

(I'll add that that particular Encanto poster is one of my favorite Disney posters EVER. Just gorgeous!)


EDITED: because I keep wanting to call the thing "Strange New World". It's either a Star Trek or Aldous Huxley mashup. lol

I love how you know kids are scared of Strange World. Did you take some survey of kids at the movie theater or set up a poll online specifically targeting kids? I mean how did you come to that conclusion because I’m sure you must have some data backing up your statement.
 

Prince-1

Well-Known Member
Strange World looks whimsical to me from it's lollypop spirals and gummy fish to it's cotton candy coloration. We must be looking at two entirely different trailers.

The trailer is so colorful that it is most definitely going to be one of the biggest box office smashes of the year. Avengers Endgame watch out!!!


And yes the movies looks very whimsical indeed.
 

lazyboy97o

Well-Known Member
Hey go back and show me where anyone said “color doesn’t matter“. What we said, in very easy to understand words, is that the movie didn’t fail because of the color palette that was chosen. Parents didn’t consciously or subconsciously say they’d skip Lightyear because it was to dark. I mean it was a good theory but there may be other more logical reasons to why it didn’t succeed.
Who said it was the reason? The tone of the marketing contributed to the interest it generates.
 

TwilightZone

Well-Known Member
Ok so these are youtube comments so take this with the biggest grain of salt ever, but found it interesting enough to share.
303CBB0F-D597-4BEF-8558-D2E89DBD2D0F.jpeg

7D997945-3DE4-407E-895F-FF0D383C389C.jpeg
 

TwilightZone

Well-Known Member
Also for those saying the color scheme does not matter it absolutely does. Not only is it something taught in basic design and anim classes but the failings of choosing just the right colors for films, game, and other of media has been proven with so many other things (for example look for my post about the despised edgy video game remakes of the 00s earlier in this thread).
It is not the main reason why Lightyear failed but I think it played a big part.
 

MisterPenguin

President of Animal Kingdom
Premium Member
Ok so these are youtube comments so take this with the biggest grain of salt ever, but found it interesting enough to share.
View attachment 652638
View attachment 652639
But, if this is the method that is blamed for a less than stellar product, then how come it didn't drag down all those Pixar movies that people love and laud? Same method for their best and least movies.
 

TrainsOfDisney

Well-Known Member
But, if this is the method that is blamed for a less than stellar product, then how come it didn't drag down all those Pixar movies that people love and laud? Same method for their best and least movies.
I would be interested when this method began and how it was used in different films.

It definitely explains why there are some odd endings to great films like Luca and Soul.
 

MisterPenguin

President of Animal Kingdom
Premium Member
The process can be seen in action in the behind the scenes shows on D+ for either Pixar or DAS films. Lasseter brought the process of the whole studio giving feedback to current projects to DAS, and that's when DAS films became consistently really good again.

It's messy and can cause whole scenes to be redone or thrown out because the consensus is that it's not working.

Compare this to Disney Live-Action which would hire a director/producer to try to adapt a children's or young adult book (hoping to hit Potter gold) and giving them free hand to just do what they want without oversight. And you get garbage like The Nutcracker or Artemis Fowl.

People may not like certain Pixar or DAS films, but they're not garbage.

Except for Cars 2.
 

TP2000

Well-Known Member
The latest US domestic box office numbers as of yesterday. Lightyear is done for. It had no legs.

Minions made $1,421 per theater yesterday (Monday) in 4,427 theaters, and Lightyear made $181 per theater in 2,090 theaters. Ouch!

Minions has now made over $400 Million in global box office in 11 days, compared to Lightyear's $205 Million global box office after 25 days. Using @MisterPenguin's "Triple the production budget" scenario, Minions is already raking in Millions of pure profit off it's $80 Million production budget, while Lightyear is bleeding money for Burbank off it's bloated $200 Million production budget.

I continue to be baffled how Burbank can spend $200 Million on an animated movie, while other studios spend less than half that. 🤔



Lightyear1.png



Check out that subline on the Forbes article from today! Yikes.

It gets back to my point from a week or so ago... Why does Burbank need two separate flagship animation studios? Why not fold Pixar's Emeryville campus into the Walt Disney Animation facility down in Burbank? I can't imagine how much longer Disney will be able to finance and operate those two separate-but-equal animation studios, especially when they both keep losing money.
 
Last edited:

TP2000

Well-Known Member
Also, every single piece of Sox merchandise at Target.com is now on sale. Generally at half off!

The efficiency and honesty of the free market has spoken on what it thinks of Lightyear and Sox.

 

ᗩLᘿᑕ ✨ ᗩζᗩᗰ

HOUSE OF MAGIC
Premium Member
If PIXAR continues to decline they'll have to take a page from the other animation houses and stop with the cerebral, thought-provoking, emotional films and go straight for the fart jokes. Did Lightyear have any? Perhaps too few... I mean how can Lightyear compete against a fart gun and gibberish-speaking twinkies.

FWIW, Lightyear looked like one of those edgier, broody dark adaptations of a DC action hero... you know, cause those did so well.
 

BuddyThomas

Well-Known Member
The latest US domestic box office numbers as of yesterday. Lightyear is done for. It had no legs.

Minions made $1,421 per theater yesterday (Monday) in 4,427 theaters, and Lightyear made $181 per theater in 2,090 theaters. Ouch!

Minions has now made over $400 Million in global box office in 11 days, compared to Lightyear's $205 Million global box office after 25 days. Using @MisterPenguin's "Triple the production budget" scenario, Minions is already raking in Millions of pure profit off it's $80 Million production budget, while Lightyear is bleeding money for Burbank off it's bloated $200 Million production budget.

I continue to be baffled how Burbank can spend $200 Million on an animated movie, while other studios spend less than half that. 🤔



View attachment 652729

I’m so happy for your happiness. Continue to gloat away.
 

TP2000

Well-Known Member
I’m so happy for your happiness. Continue to gloat away.

I'm not gloating. After I sold the last of my Disney stock in '21, I did gloat a bit six months ago as that stock began it's long slide towards half of it's '21 value. :cool:

But now this long after I sold it all off, this is just business discussion at this point.

What's your thought on my opinion that Pixar should be folded into Walt Disney Animation? Why is Burbank funding a lavish, expensive animation studio up in Emeryville when both studios can't make a profit any longer? Pixar seems to have outlived it's usefulness, and that level of expense is no longer sustainable. Should they close Pixar's campus and just use it as a marketing brand for animation produced at the Burbank facility?

PG rated animation set in fictional worlds with musical production numbers is branded "Walt Disney Animation"

PG rated animation set in reality-based worlds without musical production numbers is branded "Pixar".

And it all comes out of the consolidated, and much cheaper, existing production facility in Burbank.

91029-ESTO-94A43.1_0.jpg
 
Last edited:

BuddyThomas

Well-Known Member
I'm not gloating. After I sold the last of my Disney stock in '21, I did gloat a bit six months ago as that stock began it's long slide towards half of it's '21 value. :cool:

But now this long after I sold it all off, this is just business discussion at this point.

What's your thought on my opinion that Pixar should be folded into Walt Disney Animation? Why is Burbank funding a lavish, expensive animation studio up in Emeryville when both studios can't make a profit any longer? Pixar seems to have outlived it's usefulness, and that level of expense is no longer sustainable. Should they close Pixar's campus and just use it as a marketing brand for animation produced at the Burbank facility?
Not getting into it again with you. Mother will just delete.
 

Disney Irish

Premium Member
I'm not gloating. After I sold the last of my Disney stock in '21, I did gloat a bit six months ago as that stock began it's long slide towards half of it's '21 value. :cool:

But now this long after I sold it all off, this is just business discussion at this point.

What's your thought on my opinion that Pixar should be folded into Walt Disney Animation? Why is Burbank funding a lavish, expensive animation studio up in Emeryville when both studios can't make a profit any longer? Pixar seems to have outlived it's usefulness, and that level of expense is no longer sustainable. Should they close Pixar's campus and just use it as a marketing brand for animation produced at the Burbank facility?

PG rated animation set in fictional worlds with musical production numbers is branded "Walt Disney Animation"

PG rated animation set in reality-based worlds without musical production numbers is branded "Pixar".

And it all comes out of the consolidated, and much cheaper, existing production facility in Burbank.

91029-ESTO-94A43.1_0.jpg
Ok, I'll bite....

Should Pixar and WDAS combine into one unit all in Burbank..... No, as it would likely decrease the output of the projects coming out of both due to now having to use combined resources. Also if you do this then whats the point of having two separate studio names still in use if its coming out of the same studio, might as well just retire the Pixar name at that point.

Also can they legally? There might be contractual obligations that prevent completely folding Pixar into WDAS and closing the Emeryville site. I don't know if this is really the case, but just thinking out loud. But I wouldn't have put it passed Steve to have that as part of the contract when Disney bought Pixar.
 

MisterPenguin

President of Animal Kingdom
Premium Member
It gets back to my point from a week or so ago... Why does Burbank need two separate flagship animation studios? Why not fold Pixar's Emeryville campus into the Walt Disney Animation facility down in Burbank? I can't imagine how much longer Disney will be able to finance and operate those two separate-but-equal animation studios, especially when they both keep losing money.
Before Lightyear, the previous Pixar movie that had a wide release and wasn't affected by the pandemic was Toy Story 4, whose Box Office was $1B.

Before that, Incredibles 2 with a B.O. of $1.2B.

Before that, Coco, at $.8B.

You keep pointing out that Lightyear flopped in the B.O., and rightly so. It did.

But then you put all the movies in between Toy Story 4 and Lightyear in the flop category, and wrongly so. They didn't have the usual wide release. We have no valid B.O. numbers to judge them.

We do, however, have the ratings from critics and audiences, and all the movies from Coco to Turning Red have high marks.

Pixar ain't floundering.

Your patently erroneous take, however, is floundering.

Turning Red, BTW, still shows up in Nielsen's top ten streaming movies. As of last month, it had 8 Billion viewing minutes. Luca had 10 Billion.
 

Register on WDWMAGIC. This sidebar will go away, and you'll see fewer ads.

Back
Top Bottom