Lightning Lane Premier Pass

[ConfettiCupcake]

Did anyone really believe that Disney wouldn't roll it out to more guests? It's literally a pilot program

Yes, plenty in here, despite the way Disney themselves called it a pilot roll out.

 

[HauntedPirate]

Mere weeks after the roll out of this began and it’s being offered to a much wider group despite people’s insistence that Disney would never (and it selling out at the limited deluxe guest numbers), and that this product will be so limited it will not impact everyone else.

Surprise surprise. I think this is not great news for anybody who is not considering purchasing this. Does make for some interesting Disney math though.

It’s fun to watch the frogs around here jump into the pot of water. Bob and Josh are having frog legs for dinner, if anyone’s interested.

 

[HauntedPirate]

Oh were you expecting Disney and other businesses not try to make money over the holidays?

You expect this to revert back to Deluxe-only after January 5? It’s free money, which Bob is addicted to and dependent on to maintain the facade.

 

[lewisc]

Disney will e

Did anyone really believe that Disney wouldn't roll it out to more guests? It's literally a pilot program

I thought Disney would all but sellout LLPP limiting to guests staying at Deluxe resorts. l agree, LLMP may be more limited.

Universal says Express lines should be half the wait of the regular line. Coming next?

 

[MisterPenguin]

This is great news!! If I stay in a campground pup tent, I can afford the Premier Pass!!

 

[Purduevian]

How much do you really think the premier pass would/could back up the LL.

It seems like most people feel that the pricing of them is so high, that only Elon Musk, Daddy Warbucks, and Scrooge McDuck can afford them. But if we assume the price point is high enough to limit sales per day to what, 100 users (and if its not then all the talk about them being too expensive is even more stupid.) But assuming 100 users, what is the effect on any 1 LL line of spreading out 100 users, across all the rides, through the entire time the park is open? Hell even if all 100 users just magically hit 1 ride at one time, it would mean 1) that only 1 ride out of the entire park is being effected by the premier pass at any given time, and 2) with the throughput on most rides, how much is an extra 100 people effective it? This of course assumes that everyone hits the same LL at the same time, which is pretty unlikely.

I assume the biggest "issue" at MK is Peter Pan right after the Parade around 240ishpm (people watch the parade, then jump in the LL for big name rides). It doesn't take many people doing that to back up the line at Pan considering it only has an 800pph throughput. If 200 people get in the LL line right after the parade, you've built a 20 min LL even if 0 standby guests are allowed in.

I have 0 data on this, but if they sell 2000 LLPP in a day, only ~10% of them need to do this for it to become a problem.
If they sell 4000LLPP in a day only ~5% of users need to jump to Pan for this to become an issue

I would assume they are shifting their allocations away from regular LL and giving it to premier.

LLMP availability on PAN didn't jump for 11/26 according to thrill data. It's possible there is a gap at like 1:45-2:45pm that I can't see though. I'm guessing they are just going to rip off standby right now.

 

[HoustonHorn]

The math could work for people. If they do a slightly shorter trip (cutting hotel/food /ticket costs) and stay at a value, and want to power through the rides, maybe this makes sense?

Yup - this is the same way you can make the VIP tour financially feasible - you find 1 or 2 other families to get the total number of people as close to 10 as possible, you shorten the trip so that you do the VIP tour one day and hit all the headliners, then you do another day or two if you want to clean up the other stuff that would take more time. I know a lot of people for whom Disney is a box to check - you have kids, you have to go to Disney World. So you do this trip, splurge and never come back.

The problem is that people like that are not (or were not) the core audience that developed brand loyalty, repeat trips, became DVC and AP holders, and whose kids formed core memories and brand loyalty that resulted in a cycle of repeat visitors.

Bob and Josh and the rest are so in with the quick dollar people are spending, with the idea that there is a never-ending supply of first-time whales. That seems to be showing some cracks, but they are eroding their supply of repeat visitors.

Shame.

 

[JMcMahonEsq]

I can afford it. And I agree with you, it’s not a price for rich people. It’s a price for dumb people.

No, its a price for people who have disposable income, and value their time. It really is that simply. That's all the product is. For people who go to the park regularly, sure you might not get it, since it might not really matter how much you get done during any one visit, as you will be back next week/month, ect.

As for pricing for dumb people, if your worried about the price, then this isn't the product for you. The target audience for this product are people who are likely not considering the price. Its people who don't want to wait in line, and value their time. Listen if your life is so empty that standing around waiting for something, anything, is considered a good use of your time, go for it. But I can't think of any scerio where it would be dumb to priortize doing nothing, over doing something, especially during limtied time off, at the most magical place on earth.

 

[lewisc]

This is great news!! If I stay in a campground pup tent, I can afford the Premier Pass!!

The remaining campsites will be sold AS DVC camp sites. Lowest nightly point requirement on property

 

[JD80]

Yup - this is the same way you can make the VIP tour financially feasible - you find 1 or 2 other families to get the total number of people as close to 10 as possible, you shorten the trip so that you do the VIP tour one day and hit all the headliners, then you do another day or two if you want to clean up the other stuff that would take more time. I know a lot of people for whom Disney is a box to check - you have kids, you have to go to Disney World. So you do this trip, splurge and never come back.

The problem is that people like that are not (or were not) the core audience that developed brand loyalty, repeat trips, became DVC and AP holders, and whose kids formed core memories and brand loyalty that resulted in a cycle of repeat visitors.

Bob and Josh and the rest are so in with the quick dollar people are spending, with the idea that there is a never-ending supply of first-time whales. That seems to be showing some cracks, but they are eroding their supply of repeat visitors.

Shame.

What cracks?

 

[Disstevefan1]

What cracks?

I think the cracks are, while they are making the immediate truckloads of money from VIP tours and LLPP, used by the one time visitor, they are raising prices on everything constantly and losing sight of ther returning guests that will become priced out and stop returning.

It may be Disney values the one time “limitless spending because I am here now and not returning” guest more than the returning guest.

But if that’s the case, WHY the continued building of DVC towers?

Perhaps to lock these folks in for decades and once they sign the contract, there is no need for any perks for these folks aside from a lounge here and there.

Therefore, in my opinion, Disney loves the “spare no expense” one time visitor AND the “locked in” DVC owner.

All others meh.

 

[Fido Chuckwagon]

No, its a price for people who have disposable income, and value their time. It really is that simply.

I wasn't referring to Lightning Lane Premier Pass. I'm talking about $30 for a piece of previously frozen cake, which was in the post that I quoted. I can certainly afford that type of meal (and would certainly pay that type of price or more at an actual Michelin-starred restaurant). But paying that price for previously frozen cake in a faux-fancy establishment? Lol, no. That's for dumb people. Sorry, but it is.

 

[JohnD]

I’m curious how many book a room at all stars and then pay this much for LLPP

This is likely the beginning of the end of LLMP (eventually)

My combined costs for Single/Multipass came to about $300 over 5 days. $329-$429 for MK on one day is WAY out of my price point. LLMP is going to stay around a while.

 

[JohnD]

I'm hoping this is the heading to getting rid of the Multi pass as now with extending to all resort guests it's going to end with more guests buying it. That puts more guests in the LL queues.

At the current price point for Premier, I'm not hoping for this at all. I'll stick with Single/Multipass, thank you. My costs came to around $300 over 5 days. MK is $339-$449 on one day only. It really isn't that difficult in multipass to pick another experience on the app after using one.

 

[JMcMahonEsq]

I wasn't referring to Lightning Lane Premier Pass. I'm talking about $30 for a piece of previously frozen cake, which was in the post that I quoted. I can certainly afford that type of meal (and would certainly pay that type of price or more at an actual Michelin-starred restaurant). But paying that price for previously frozen cake in a faux-fancy establishment? Lol, no. That's for dumb people. Sorry, but it is.

Ah I get you, reading and typing on phone you can lose context.

I still honestly don’t see the craziness on the cake here tbh. Is it expensive, sure, though I do agree the size is enough that you can split the dessert, so I don’t think 30 bucks for dessert for 2 people is all that crazy/dumb.

I mean I took my son last night to 5 guys for dinner. A burger/fries/shake was over 20bucks. And that was to go, from a fast food chain restaurant, in the suburbs of Northern NJ. It’s not obviously an apples to apples comparison but if I am going to pay 20 bucks for a to go burger and fries, at a local fast food place, how much am I really complaining about spending an extra 10 bucks to split a desert while on vacation at the largest tourist destination in us?

 

[HauntedPirate]

With this new opportunity to spend an exorbitant amount of money on something, this is the only thing I feel right now...

 

[Ayla]

So, as suspected, not enough takers.

 

[DCBaker]

Lightning Lane Premier Pass has now sold out at Magic Kingdom on November 23.

Here's a look at the dates and park locations that are currently sold out:

Magic Kingdom: 23, 25, 26, 27, 28
Hollywood Studios: 25, 28

 

[GhostHost1000]

Bob being told people are actually paying for this

 

[monothingie]