Lightning Lane Premier Pass

[JMcMahonEsq]

C

Common sense suggests an affluent family of 4 won't be on the internet looking to find 6 more to max out a VIP tour. Common sense suggests I won't be tipping with LLPP but will be tipping a tour guide. Common sense suggests some famlies will have a meal during their tour.
Add the cost of the including the guide to your numbers.

Common suggests credit card processing fees is the major expense to Disney.

Every attraction is basically a walk on. A walk on the busiest days of the year. Common sense suggests some guests might be interested in such a product.

DIS members plan and overplan. Many of the discussions are on saving money. Discussions on club level frequently focus on consuming enough food and drink to offset the extra cost.

Common sense suggests most DIS members aren't the target market

All common sense/true.

To add to it, some people don't want to share their vacation with people they don't know, either 6 people to max out the VIP tour, or the tour CM themselves. Many affluent families do not typically need to pair up with people to make things more economical.

And while not knocking the VIP tour, its a interesting thing to do if you can afford it, it also comes with some issues, especially with a fully family/group of 10. Some of the issues we had, or recognized mid day:

1) Its a lot harder/waste to split up as a group. when you get groups as big as 10, you normally have different age groups, different interests, different ride tolerances. But when you paying so much per hour for the tour, no own really wants to split up, where now the people splinering off don't get the benefits of the tour.

2) you mentioned meals, and agree. We ate at Columbia house our tour day, and you end up sitting there trying to speed eat your food, as your "wasting" paid CM time for them to watch you eat.

3) At the time we were staying exclusively at the Contemporary as we love the firework view, but we also had young kids and grandparents in our party, which made it easy to take a mid afternoon break when park got busy/hot. With a VIP tour, that kind of flexibility is either lost, or again parts of your party aren't really getting the use of the VIP experience.

4) Park hopping. If the whole 4 parks in one day thing is on your list of goals, VIP tour makes it alot easier But even if you are, you need to factor in how much time of the day you are paying for a CM, to walk in and out of parks, transit to different park, ect.


Again, I am not saying VIP is bad, and this new package is the best thing ever. I am saying it does provide something that will be appealing to certain guests, at a much lower price point than a VIP tour. And given that i don't imagine there is much overhead/admin cost in rolling out this package, even low numbers of people purchasing it is likely to result in revenue positive gains.

 

[Andrew25]

I was at MK last night and the Lightning Lanes were surprisingly quiet later on in the evening. I have to imagine they severely limited sales to prioritize this new pass and prevent any negative reports.

 

[lewisc]

I was at MK last night and the Lightning Lanes were surprisingly quiet later on in the evening. I have to imagine they severely limited sales to prioritize this new pass and prevent any negative reports.

Maybe, but I think the reduction of DAS people is having a big impact. Some people were initially sort of "grandfathered" You no longer qualify for DAS but we'll let it slide for this trip only.

 

[DisneyCane]

I'll repeat this again, if you have to look at the cost of this product and calculate the value per ride it was never meant for you regardless if you can afford it or not.

This product is targeted at people who can easily afford it, want to save time and be able to purchase convenance and not bother with a more expensive VIP tour. It's pretty simple.

I am in the demographic that can easily afford it but would never consider buying it because I don't remotely see the value in it. I'd never do a VIP tour either.

 

[JIMMYEDDIE]

I am in the demographic that can easily afford it but would never consider buying it because I don't remotely see the value in it. I'd never do a VIP tour either.

So you have common sense........So do i....

 

[Ayla]

I was at MK last night and the Lightning Lanes were surprisingly quiet later on in the evening. I have to imagine they severely limited sales to prioritize this new pass and prevent any negative reports.

Or very few people bought it.

 

[Andrew25]

Or very few people bought it.

They were still offering the standard Multi Pass option, so LL should have still been filled with those guests in addition to premier.

 

[Purduevian]

All the parks were DEAD yesterday. Some late sell out times at MK:
Tiana: 12:08
Jungle Cruise: 4:28
Pan: 4:54
Pooh: 6:38
NOTHING ELSE SOLD OUT

Meanwhile today, Tiana was gone at 6:29am and Mansion is already gone at 7:15am

 

[JD80]

I was at MK last night and the Lightning Lanes were surprisingly quiet later on in the evening. I have to imagine they severely limited sales to prioritize this new pass and prevent any negative reports.

Highly doubt it.

 

[JD80]

I am in the demographic that can easily afford it but would never consider buying it because I don't remotely see the value in it. I'd never do a VIP tour either.

Just because you can afford it, doesn't mean it was for you. I said "if you have to look at the cost of this product and calculate the value per ride it was never meant for you regardless if you can afford it or not."

Every one makes value judgements for products. If you look at the pricetag and immediately judge it's value, it's not meant for you. Which is fine. It's not made for me either.

 

[DisneyCane]

Just because you can afford it, doesn't mean it was for you. I said "if you have to look at the cost of this product and calculate the value per ride it was never meant for you regardless if you can afford it or not."

Every one makes value judgements for products. If you look at the pricetag and immediately judge it's value, it's not meant for you. Which is fine. It's not made for me either.

It's not a matter of looking at value per ride in my case. It's not seeing nearly the value of doubling, tripling (or a lot more depending on how many days I go on my AP) the admission cost just to save a few hours of wait time over the course of a day.

Heck, the cost per day for me and my wife to take a ski trip is lower (including airfare and high tier hotel) than it would be for one day of LLMP at MK. Skiiing is considered an expensive vacation so when I look at it that way it would be insane to purchase LLMP.

 

[JIMMYEDDIE]

Just because you can afford it, doesn't mean it was for you. I said "if you have to look at the cost of this product and calculate the value per ride it was never meant for you regardless if you can afford it or not."

Every one makes value judgements for products. If you look at the pricetag and immediately judge it's value, it's not meant for you. Which is fine. It's not made for me either.

huh? doesnt value have a direct correlation to price?

Never mind, moving on

 

[Disstevefan1]

The freedom LLPP gives is very enticing! There will be forks willing to pay for that freedom.

 

[JIMMYEDDIE]

The freedom LLPP gives is very enticing! There will be forks willing to pay for that freedom.

Agree.......If I were going during a 9/10 or 10/10 time it would be worth it in MK and likely HS..........

But other than that, the alternative is almost as good for a meer fraction of the cost

 

[JD80]

It's not a matter of looking at value per ride in my case. It's not seeing nearly the value of doubling, tripling (or a lot more depending on how many days I go on my AP) the admission cost just to save a few hours of wait time over the course of a day.

Heck, the cost per day for me and my wife to take a ski trip is lower (including airfare and high tier hotel) than it would be for one day of LLMP at MK. Skiiing is considered an expensive vacation so when I look at it that way it would be insane to purchase LLMP.

Again, the product wasn't made for you.

 

[lewisc]

depending on how many days I go on my AP) t

People with APs make multiple visits. Go enough to know the tricks. Don't care if you skip some attractions, some days.

uh? doesnt value have a direct correlation to price?

Not really. Some of the cheap suitcases are lucky to last one trip. Some of the expensive suitcase companies sell bags costing thousands of dollars. In my opinion neither offers value.

I would definitely purchase the equivalent pass if I went to Paris or Tokyo. Once in a lifetime trip. See everything in a day or two. Free up a day to go to Versailles.

 

[JD80]

huh? doesnt value have a direct correlation to price?

Never mind, moving on

I'll use another word. If you have to scrutinize the value of this product then it's not for you. This product is designed for a family/couple/individual that says "I don't mind spending money to have a hassle free day" and not have to hem and haw over the details.

This product's measured value of $$ per ride vs. LLMP is never going to be equal. You are buying the ability to not have to look at your phone and schedule your day. You are buying the ability not to have to bounce around the park depending on your return times.

For some people, value that "freedom" at $0, some people value that freedom at $X. If $X > $LLPP then they'll buy the product. However we can't sit here and empirically measure the value of someone's easy button on vacation.

 

[monothingie]

Well as of around 1PM Eastern the longest wait at WDW is 65 minutes for Alien Swirling Saucers.

Space Mountain 10
Thunder Mountain 10
ROTR 30
7DMT 50
FOP 35
RAT 35
Tron 50
SDD 60
TOT 25
RNRC 30
SMUG 25

Pro Tip for saving money on your Disney Trip: DO NOT BUY THE PP or MPLL or SPLL.

 

[JIMMYEDDIE]

People with APs make multiple visits. Go enough to know the tricks. Don't care if you skip some attractions, some days.

Not really. Some of the cheap suitcases are lucky to last one trip. Some of the expensive suitcase companies sell bags costing thousands of dollars. In my opinion neither offers value.

I would definitely purchase the equivalent pass if I went to Paris or Tokyo. Once in a lifetime trip. See everything in a day or two. Free up a day to go to Versailles.

Hmmmmmm sounds like you were a healthcare major

 

[JIMMYEDDIE]

I'll use another word. If you have to scrutinize the value of this product then it's not for you. This product is designed for a family/couple/individual that says "I don't mind spending money to have a hassle free day" and not have to hem and haw over the details.

This product's measured value of $$ per ride vs. LLMP is never going to be equal. You are buying the ability to not have to look at your phone and schedule your day. You are buying the ability not to have to bounce around the park depending on your return times.

For some people, value that "freedom" at $0, some people value that freedom at $X. If $X > $LLPP then they'll buy the product. However we can't sit here and empirically measure the value of someone's easy button on vacation.

Right.....you made my point........theres no value in it

value is cost/benefit analysis ....when it costs a lot and theres little benefit vs alternative theres no value