Lightning Lane Premier Pass

[Sirwalterraleigh]

Money for nothing like when they started resort parking fees---money for nothing. I was shocked they removed the fee

…that was a nothing gesture…and Bob got over trying to improve the product right quick after

 

[monothingie]

The surge pricing strategy has become more dramatic over time, too. It used to just be the hotel that cost more during peak weeks. Now it’s also tickets, LLs, and even buffets. Even your LYFT to and from the airport!

Yield Management has funded FY2025 Dynamic Pricing projects for tickets and hotel rooms for WDW and DLR, just like DLP.

Disney has a unique take on Dynamic Pricing, keep increasing prices even when fewer people go. This seems perfectly sustainable.

 

[HauntedPirate]

Disney has a unique take on Dynamic Pricing, keep increasing prices even when fewer people go. This seems perfectly sustainable.

Unpaid intern: "We should look at holding the line on prices next year, projections aren't great"

Management:

 

[Dranth]

You’ve yet to learn when it sticks to your shoe and smells really bad…it can only be one thing…

Really?

We are talking about something subjective here so personal feelings are mostly irrelevant to the value someone else will place on it. I may think LLPP is a giant waste of money, but it would be very close minded of me to think no one else can or will find value in it.

It is okay to think something is a mistake or a waste while also recognizing someone else will feel differently.

With LLPP specifically, the reality is there is currently a market for it no matter what most of us think. Maybe that changes down the road, maybe it doesn't.

 

[Chi84]

We are talking about something subjective here so personal feelings are mostly irrelevant to the value someone else will place on it.

You can repeat this a million times and it won’t make a dent here. I don’t think it’s intentional but it’s hard sometimes to think outside of one’s own experience.

 

[Dranth]

You can repeat this a million times and it won’t make a dent here. I don’t think it’s intentional but it’s hard sometimes to think outside of one’s own experience.

It just doesn't seem hard to me for something as trivial as theme park lines.

For example, I know I am in the minority on this but, I can't stand peanut butter. That doesn't mean I can't imagine that the way I feel about some other food I enjoy is how the people who love peanut butter feel when they eat it. I will NEVER spend money on it personally but more power to those that do.

I just wish people would at least try to put themselves in others shoes more often instead of assuming everything is an attack on their own personal beliefs (which I know we are all guilty of at times, including myself). Sure, this is an internet message board in 2024 so maybe I am the unrealistic one here but an honest conversation about these topics would be a lot more interesting.

 

[lentesta]

Unpaid intern: "We should look at holding the line on prices next year, projections aren't great"

Management:

I was working with a media org earlier this year on a story about theme park pricing. They relayed to me the following story, which never made it into print.

One of their sources was a data analyst for a park. The source said that every few months execs would call a meeting to discuss how to get more young families into the parks.

At each meeting the analyst would bring in charts that show young famlies would struggle to pay for that kind of trip - they simply don't have the money. And their answer would always be "try lower prices."

And at that point in every meeting the execs would decide it was a marketing problem and ask for new ad campaigns.

 

[monothingie]

I was working with a media org earlier this year on a story about theme park pricing. They relayed to me the following story, which never made it into print.

One of their sources was a data analyst for a park. The source said that every few months execs would call a meeting to discuss how to get more young families into the parks.

More $19 cupcakes and social media activations!

At each meeting the analyst would bring in charts that show young famlies would struggle to pay for that kind of trip - they simply don't have the money. And their answer would always be "try lower prices."

And at that point in every meeting the execs would decide it was a marketing problem and ask for new ad campaigns.

 

[Jrb1979]

I was working with a media org earlier this year on a story about theme park pricing. They relayed to me the following story, which never made it into print.

One of their sources was a data analyst for a park. The source said that every few months execs would call a meeting to discuss how to get more young families into the parks.

At each meeting the analyst would bring in charts that show young famlies would struggle to pay for that kind of trip - they simply don't have the money. And their answer would always be "try lower prices."

And at that point in every meeting the execs would decide it was a marketing problem and ask for new ad campaigns.

They are so out of touch in Burbank. They really don't understand the parks at all. It's no wonder Herschend is catching up to them.

 

[monothingie]

 

[larryz]

We will start at the World Celebration planter.

 

[larryz]

Is there an article or any proof. That’s interesting if true

https://plandisney.disney.go.com/question/holiday-meal-surcharge-apply-regular-table-service-meals-36283/

 

[TheMaxRebo]

I was working with a media org earlier this year on a story about theme park pricing. They relayed to me the following story, which never made it into print.

One of their sources was a data analyst for a park. The source said that every few months execs would call a meeting to discuss how to get more young families into the parks.

At each meeting the analyst would bring in charts that show young famlies would struggle to pay for that kind of trip - they simply don't have the money. And their answer would always be "try lower prices."

And at that point in every meeting the execs would decide it was a marketing problem and ask for new ad campaigns.

I still remember those TV advertisements with a couple debating a trip and the wife saying "only $1,600, for all of us? We can do that!" Or something similar

They used to realize and ad campaign around how it can be affordable can work (even if the price quoted was like the cheapest dates, making people think they can afford it is a huge hurdle for many)