Jrb1979
Well-Known Member
What if the raise the price to the point that revenue is even?
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Lightning Lane Premier Pass
- Thread starter GhostHost1000
- Start date
TheMaxRebo
Well-Known Member
I think if they dropped MP they would lower PP (a little) to sell more of them, but get same or more total $
So if now it is:
100 MP @ $30
5 PP @ $350
Total = $4,750
They would try to get:
20 PP @ $250
Total = $5,000
Maybe would also sell more SP too as people who can't do PP might do more SP with the funds they would have spent on MP
LSLS
Well-Known Member
Possibly. But, for it to make sense, your raising of the price would still need to be people who would not buy it if MP exists. If you can raise the price now and still get MP, you are bringing more money in than if you raise the price and eliminate MP (if you aren't converting X percentage of MP users).
For example, if at MK (since I got dunked on for DAK), you need right around 9% of your MP users to convert to PP on any given day to break even. Now, lets say you up your PP by 20%. Well now you only need 7.5% conversion rate. But you still need however many hundreds of people that were prepared to drop $100 for a family to decide they instead do really have an extra $1,000 instead. The question is if there are those numbers out there, who have the resources to drop thousands on fast passes that were otherwise very happy only dropping a hundred.
Valentine's Day is this Friday. Presidents Day, a Federal holiday is this Monday the 17th.
This is historically a busier than average week.
This is historically a busier than average week.
Purduevian
Well-Known Member
Sorry, I was just making a joke about AK an it's sad state of rides.
Additionally, there is a HUGE risk... even if there modes say it would work.
Source:https://www.fox10phoenix.com/news/disney-leak-nullbulge-genie-plus-cruise-line
So Disney World made/makes ~$700,000 a DAY on LLMP/LLSP. I just don't see Disney eliminated a revenue source on the hope/projection that enough people will upgrade.
They are much more likely to push a few extra benefits on LLPP or raise the price of LLMP in order to attempt to get people to convert.
LSLS
Well-Known Member
HA, all good. But quick Back of hand calculation. Lets say, I don't know, 25% of that is LLSP? And lets say they already converted 10% of MP users to PP (I'm making wild assumptions here based on nothing I know). That would mean on any given day, they would need about 1,550 more people to convert that were not already converting to PP. Like you said, they would need a lot of data to back up that can happen. I think raising both prices will continue to be the much more likely outcome. That and opening up more PP slots.
TheMaxRebo
Well-Known Member
There will be a lot of tinkering with it to see where the price point that converts people - and if there is where that makes the most $ in total then they will go that route
Or maybe the find they would need to lower it so much that it doesn't make sense but they can increase it and not reduce # bought by much and they do that but keep MP
There is an increase to PP coming starting March 1st which might be part of this - increase it and see if it still sells out but if not then try decreasing it and see what happens, etc
Remember that the price for LLPP is variable and can change. They are raising or lowering the price on any given day (within the current price points based on the park) based on expected demand.
I could envision a scenario where LLMP goes away and the low-end price of LLPP is reduced to entice demand, thus giving Bob and Josh the talking point of "lowering prices for an enhanced offering". But the top-end price won't drop, you can bet a huge virtual sum on that.
Lightning Lane Premier Pass is now showing as sold out for all parks on February 15. EPCOT is also now showing as sold out on February 16.
Dates currently sold out:
Magic Kingdom: February 13, 14, 15, 16, 17, 18, 19, 20
Hollywood Studios: February 14, 15, 16, 17
EPCOT: February 15, 16
Animal Kingdom: February 15
Dates currently sold out:
Magic Kingdom: February 13, 14, 15, 16, 17, 18, 19, 20
Hollywood Studios: February 14, 15, 16, 17
EPCOT: February 15, 16
Animal Kingdom: February 15
MickeyLuv'r
Well-Known Member
It works out pretty well if you hop to MK, and AK happens to be busy. Not as good as G+, but you still get to MK with 3 decent passes.
Though MP generally favors (adds value?) to hopping. It is not that I'm all that eager to hop, so much as MK tends to be open latest.
With each booked pass, MP gets significantly less useful- UNLESS you park hop.
When you hop, you start fresh in the 2nd park. Every available pass is yours to book. The longer you stay in your first park, the less valuable MP gets.
In AK, once you've picked Na'vi, Safari, and EE, that's it.
In Epcot, there's really only FEA, Remy, maybe Soarin' and maybe SE. Right now, FEA 60, Remy 50, Soarin' 30, and everything else is 15min or less.
HS is a bit of a mess.
Only MK has enough attractions to really make MP work.
Right now at 4pm:
Barnstormer 25/MP8
Buzz 25/ MP8
HM 45/MP 10pm
iasw 30/MP 6:25
JC 40
Aladdin 35/MP 7:40
Pooh 45
Pan 50
Pirates 35/MP8:40
SM 45/MP 10
LM 35
(the rest are 15min wait or less)
I usually swap over from the other parks to booking MK passes by 1pm, and it is now after 4pm, so I often get better times/choices than what I listed. On the other hand, I'm fairly certain that what I'm seeing is not quite what I'd actually be able to book, but 7 attractions still have worthwhile MP available.
But on days we start the day in MK, by 1pm, I have often already done much of the above. So then I'm only left with standby or only being able to book Dumbo (at about this time).
Mind, today is not a particularly great day to have bought LLPP IMO.
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nickys
Premium Member
Or they move fully to the DLP system, which they have slowly been doing since they moved from Genie+ to the current system.
Remove the MultiPass and add the Tier 1 rides to SP.
There is a drawback for Disney in doing that for WDW though. A big part of it working for the few that buy it at DLP is that return times for the SP are no more than 10 minutes. More than that and they suspend sales until the line drops again.
There are other changes WDW would probably also need to make, but that’s the big hurdle that I see.
TheMaxRebo
Well-Known Member
I still think that is a better structure - get rid of LLMP and that should really help the standby lines move better at a lot of the rides that really never should have had FP/G+/LL/etc (Pirates, HM, SSE, etc) then increase then # of rides that have SP a little bit (maybe 3-4 at MK and 2 at the other parks). Then PP includes those so if willing to spend big $ can get on everything but that is still a smaller number of people impacting wait times vs with MP
And I would think *most* visitors could afford to add on 1 or 2 SPs for a must do attraction but won't have to feel like adding MP is needed since no longer around
Like everything I am sure this would be worse for some guests but I think would be better for more people and still being in $ for Disney
Lightning Lane Premier Pass is now showing as sold out for all parks on February 16. Additionally, the Premier Pass is showing as sold out for Animal Kingdom today.
Dates currently sold out:
Magic Kingdom: February 14, 15, 16, 17, 18, 19, 20, 21
Hollywood Studios: February 14, 15, 16, 17
EPCOT: February 15, 16
Animal Kingdom: February 14, 15, 16
Dates currently sold out:
Magic Kingdom: February 14, 15, 16, 17, 18, 19, 20, 21
Hollywood Studios: February 14, 15, 16, 17
EPCOT: February 15, 16
Animal Kingdom: February 14, 15, 16
Purduevian
Well-Known Member
AK sold out today at $159
If instead that same person bought LLSP ($18) and LLMP ($22) yesterday at 9am.
- 6:20pm Navi
- 7pm FOP
Nothing else is even sold out at 11am this morning.
TheMaxRebo
Well-Known Member
Yup - but you have to go in and book everything one at a time and manage to that ....
People aren't paying for LLPP to just get on the rides they are paying for convenience and not have to bother managing things in their phones. To not have anything planned and just walk up to a ride and ride it
Disstevefan1
Well-Known Member
Just want to understand, are you saying if someone purchases LLSP, LLMP at 9AM
The earliest return times are 6:20PM and 7PM
Why should I have to pay admission *plus* spend an additional amount just to ride something? You're buying into the BS Bob and Josh and Jeff are shoveling.
Of course, I'm not the target market for LL, because I've been on everything the parks have to offer multiple times and have no need for it. If I don't want to wait for something, I won't.
Purduevian
Well-Known Member
I know... I just blows my mind people are willing to pay an extra $119 per person (or over 5 pieces of cake!) for that convince.
If someone purchased LLSP or LLMP at 9am yesterday (2/13) for today (2/14), Navi and FOP were still available at 6:20pm and 7pm respectively.
I didn't check any of the other attractions, but I'm positive they all had earlier return times (EE, Dino, Safari, ect)
Jrb1979
Well-Known Member
You don't have to spend an additional amount to ride something. Standby will always be an option. This mindset of needing LLMP needs to end. Outside of the top attractions most are 60 minutes or less.