Lightning Lane Premier Pass

Tigger&Pooh

Active Member
Just wondering. What demographic is mostly buying this? I can't conceive of the average family or guest on a budget getting this. But it continues to sell out.

VIP tours sell out. That's even more expensive than LLPP. What's the big deal? It doesn't have to be something for the "average family or guest on a budget." It's for people who have the ability (and desire) to spend that extra amount. They obviously feel there is a value. Personally, the price of LLPP on top of an MK ticket -- no value to me. But others see differently.
 

LSLS

Well-Known Member
I really do believe it's part of a plane eventually get rid of LLMP
It may be, but they will want a lot of data to compare. They would need to show that people are not buying LLMP and getting this instead, and depending on the park, you would need like 10-20% decrease in LLMP to justify completely eliminating it.
 

Purduevian

Well-Known Member
I honestly believe this is a carefully crafted strategy to both create and stimulate demand. Without knowing the actual quantity sold, "Sold Out" only sends one message - get it while you can.
While this is true... if they were actually trying to maximize profit (at least short term). Wouldn't they only "sell out" a few of the days, thus allowing them to sell more and more.

Disney is actively loosing money (again short term) right now by not selling anymore for the next 7 days at MK.
 

HauntedPirate

Park nostalgist
Premium Member
VIP tours sell out. That's even more expensive than LLPP. What's the big deal? It doesn't have to be something for the "average family or guest on a budget." It's for people who have the ability (and desire) to spend that extra amount. They obviously feel there is a value. Personally, the price of LLPP on top of an MK ticket -- no value to me. But others see differently.
Ah, this old tripe again?

VIP tours have been around for decades and basically have no impact on lines. A small and targeted audience. LL is broad and does have an impact on lines.
 

Laketravis

Well-Known Member
While this is true... if they were actually trying to maximize profit (at least short term). Wouldn't they only "sell out" a few of the days, thus allowing them to sell more and more.

Disney is actively loosing money (again short term) right now by not selling anymore for the next 7 days at MK.

Simply the price of shrewd marketing for a product that has no inherent cost.
 

HauntedPirate

Park nostalgist
Premium Member
IMO that's what they are doing with this pass. They have limited availability to avoid having any major impact on lines. It's why it sells out.
So limited that they opened it up to all guests?

Just wait until their data says, "More people are interested in LLPP than LLMP, so in the interest of guest satisfaction, we are going to only sell LLPP and LLSP now!" And make the same number of LLPP spots available as they currently have LLMP.
 

Jrb1979

Well-Known Member
So limited that they opened it up to all guests?

Just wait until their data says, "More people are interested in LLPP than LLMP, so in the interest of guest satisfaction, we are going to only sell LLPP and LLSP now!"
That is the probably the end game. It's also working on getting guests used to standby being the main option
 

Tigger&Pooh

Active Member
VIP tours have been around for decades and basically have no impact on lines. A small and targeted audience. LL is broad and does have an impact on lines.
I've seen no evidence that LLPP is that broadly sold or that it has impact on the queues. It's really not much different than VIP tours -- it's just new and somewhat lower priced. Not low enough to really sell that strongly to impact lines. At least not so far...
 

LSLS

Well-Known Member
So limited that they opened it up to all guests?

Just wait until their data says, "More people are interested in LLPP than LLMP, so in the interest of guest satisfaction, we are going to only sell LLPP and LLSP now!"
But my point is, they aren't just going to say that, they need that to be the case. Remember, they don't hit numbers from last year jobs are in danger. They would need that to be true so that they can ensure more money coming in. If it costs $100 more at DAK to get PP, then you need around 22% of those people who were buying MP to convert to PP (and they have to be the people who are not currently buying PP). Otherwise, you are leaving money on the table. They will say that "due to demand, we are doing this" but the reality is if they ever pull that off, it's because their numbers are showing that they can get a quarter of the people to convert over.

The other one they haven't thrown out yet is tiering PP, which I think may be the goal. At Cedar Point, you buy their lightning lane for like $120 and you get unlimited rides, but certain rides (pretty much the 4 most popular coasters). Pay like $50 more, and now you get them all. Maybe MP becomes "Ride all tier 1 rides once" and PP becomes "Ride everything once" (after a big increase in MP).
 

HauntedPirate

Park nostalgist
Premium Member
But my point is, they aren't just going to say that, they need that to be the case. Remember, they don't hit numbers from last year jobs are in danger. They would need that to be true so that they can ensure more money coming in. If it costs $100 more at DAK to get PP, then you need around 22% of those people who were buying MP to convert to PP (and they have to be the people who are not currently buying PP). Otherwise, you are leaving money on the table. They will say that "due to demand, we are doing this" but the reality is if they ever pull that off, it's because their numbers are showing that they can get a quarter of the people to convert over.

The other one they haven't thrown out yet is tiering PP, which I think may be the goal. At Cedar Point, you buy their lightning lane for like $120 and you get unlimited rides, but certain rides (pretty much the 4 most popular coasters). Pay like $50 more, and now you get them all. Maybe MP becomes "Ride all tier 1 rides once" and PP becomes "Ride everything once" (after a big increase in MP).
Hmmm... I hadn't considered a tiering of LL to make things more complicated and to ensure the guest gets the shaft even more while handing over more money. That fits. Sadly.
 

Jrb1979

Well-Known Member
Hmmm... I hadn't considered a tiering of LL to make things more complicated and to ensure the guest gets the shaft even more while handing over more money. That fits. Sadly.
Universal does the same with Express pass. One is to ride everything once and the other is unlimited. IMO the reason many are so upset with all of this is they have the mindset you have to have these passes to visit the parks.
 

TheMaxRebo

Well-Known Member
With it being available to everyone now, I wouldn't be surprised if a lot of off site guests are buying this. The money they save by staying off site as well cutting table service they use towards this.

Perhaps, but at least some of the dates MK has sold out for are more than 3 days out meaning they sold out before off site guests even had a chance to buy it
 

Purduevian

Well-Known Member
But my point is, they aren't just going to say that, they need that to be the case. Remember, they don't hit numbers from last year jobs are in danger. They would need that to be true so that they can ensure more money coming in. If it costs $100 more at DAK to get PP, then you need around 22% of those people who were buying MP to convert to PP (and they have to be the people who are not currently buying PP). Otherwise, you are leaving money on the table. They will say that "due to demand, we are doing this" but the reality is if they ever pull that off, it's because their numbers are showing that they can get a quarter of the people to convert over.

The other one they haven't thrown out yet is tiering PP, which I think may be the goal. At Cedar Point, you buy their lightning lane for like $120 and you get unlimited rides, but certain rides (pretty much the 4 most popular coasters). Pay like $50 more, and now you get them all. Maybe MP becomes "Ride all tier 1 rides once" and PP becomes "Ride everything once" (after a big increase in MP).
People buy LLMP for AK?
 

Dranth

Well-Known Member
Ah, this old tripe again?

VIP tours have been around for decades and basically have no impact on lines. A small and targeted audience. LL is broad and does have an impact on lines.
Except they weren't talking about LL as a whole, just LLPP which is a much smaller subset of LL. Sure, it is certainly broader than VIP tours, but it still isn't a mainstream offering.
 

LSLS

Well-Known Member
People buy LLMP for AK?
No idea, just first one I grabbed. But it's something to consider as well. If you sell 700 MPs, and drop to like 100 PP a day, could be a loss of $3 million for the year. That would need to be factored into the conversion rates at MK and DHS as well (if dropping MP gains you $2 million at those two parks, you still are losing money overall). My entire point is dropping MP has a lot of data they would need to really go through with it.
 

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