Lightning Lane at Walt Disney World

[CaptainAmerica]

The price for Genie+ today has increased to $22. 

Rise of the Resistance also increased from $20 to $22.

The pricing really is all over the place recently.

Really weird, right? It feels like their demand forecasting is broken so they're just twisting in the wind without any logic behind their optimization strategy.

 

[wdwmagic]

Really weird, right? It feels like their demand forecasting is broken so they're just twisting in the wind without any logic behind their optimization strategy.

Yeah I'm not sure if they are running some tests on different pricing models, or throwing random-ish numbers out there.

 

[pdude81]

Really weird, right? It feels like their demand forecasting is broken so they're just twisting in the wind without any logic behind their optimization strategy.

I expect they are doing a lot of testing here to see when they start to lose more customers.

 

[JD80]

If I were running park ops I would want to see a few breaking points:

1. Assuming $15 is your low baseline at what price breakpoints do you lose 10% / 20% / etc. of your purchases.
2. At what saturation points (% of guests who purchased G+ at a specific park) do wait times go from Good to Average to Bad to Worse (I assume they have a better scale lol)
   1. By this I mean - when do Lightning Lanes start backing up - when do standby line start stagnating - when does spillover affect other rides around it. etc.
3. Cross referencing the numbers above vs. guest satisfaction scores

You can only do this if you have arbitrary price points every day. You need to be able to compare different price points with similar crowd levels AND times of year. They have a lot of data for $15 a day, now comes the rollercoaster of G+ costs.

 

[mysto]

Early May has been widely touted as a great time to go on the internet. Now that it's May all those that are crowd averse have arrived and are driving up prices again. Just an idea.

 

[MagicHappens1971]

If I were running park ops I would want to see a few breaking points:

1. Assuming $15 is your low baseline at what price breakpoints do you lose 10% / 20% / etc. of your purchases.
2. At what saturation points (% of guests who purchased G+ at a specific park) do wait times go from Good to Average to Bad to Worse (I assume they have a better scale lol)
   1. By this I mean - when do Lightning Lanes start backing up - when do standby line start stagnating - when does spillover affect other rides around it. etc.
3. Cross referencing the numbers above vs. guest satisfaction scores

You can only do this if you have arbitrary price points every day. You need to be able to compare different price points with similar crowd levels AND times of year. They have a lot of data for $15 a day, now comes the rollercoaster of G+ costs.

My mindset is this as well. They’re probably trying to find what the “perfect” baseline price is. See how flexible it is and how guests respond

 

[MisterPenguin]

It would be interesting to see a graph of Genie+ prices compared to actual data of the parks' busy-ness (by looking at wait times, e.g.,) in order to see if WDW's is correctly guessing demand.

@lentesta?

 

[arich35]

The price for Genie+ today has increased to $22. 

Rise of the Resistance also increased from $20 to $22.

Seems weird to go up on a Monday especially compared to the Saturday price.
Really hope the crowds don't end up being crazy this week

 

[MisterPenguin]

Seems weird to go up on a Monday especially compared to the Saturday price.
Really hope the crowds don't end up being crazy this week

It's May Day!

Disney is sticking it to the Communists!!

 

[DCBaker]

It would be interesting to see a graph of Genie+ prices compared to actual data of the parks' busy-ness (by looking at wait times, e.g.,) in order to see if WDW's is correctly guessing demand.

@lentesta?

Thrill Data does something similar. Blue dots are Genie+ prices and the grey bars represent average wait time.

 

[JD80]

It would be interesting to see a graph of Genie+ prices compared to actual data of the parks' busy-ness (by looking at wait times, e.g.,) in order to see if WDW's is correctly guessing demand.

@lentesta?

Disney World Genie Plus Price Tracker - Thrill-Data

Learn more about Disney World Genie Plus Price Tracker on Thrill Data

www.thrill-data.com

@DCBaker beat me to it.

 

[Ayla]

Really weird, right? It feels like their demand forecasting is broken so they're just twisting in the wind without any logic behind their optimization strategy.

I don't understand the constant up and down, either.

 

[Ayla]

If I were running park ops I would want to see a few breaking points:

1. Assuming $15 is your low baseline at what price breakpoints do you lose 10% / 20% / etc. of your purchases.
2. At what saturation points (% of guests who purchased G+ at a specific park) do wait times go from Good to Average to Bad to Worse (I assume they have a better scale lol)
   1. By this I mean - when do Lightning Lanes start backing up - when do standby line start stagnating - when does spillover affect other rides around it. etc.
3. Cross referencing the numbers above vs. guest satisfaction scores

You can only do this if you have arbitrary price points every day. You need to be able to compare different price points with similar crowd levels AND times of year. They have a lot of data for $15 a day, now comes the rollercoaster of G+ costs.

Yes, but that's assuming 100% of customers are planning on buying Genie+, which has never been the case (for a multitude of reasons).

 

[Ayla]

Early May has been widely touted as a great time to go on the internet. Now that it's May all those that are crowd averse have arrived and are driving up prices again. Just an idea.

I arrived on this day last year and it was packed the entire week.

 

[lentesta]

It would be interesting to see a graph of Genie+ prices compared to actual data of the parks' busy-ness (by looking at wait times, e.g.,) in order to see if WDW's is correctly guessing demand.

@lentesta?

I think they're still adjusting. Let me see if we can graph this.

 

[JD80]

Yes, but that's assuming 100% of customers are planning on buying Genie+, which has never been the case (for a multitude of reasons).

What do you mean? You'll be measuring against the percentage of guests who have it in the parks on a daily basis. That number is never 100%.

 

[jpeden]

It is $22 today.

 

[Disstevefan1]

It is $22 today.

 

[CaptainAmerica]

It is $22 today.

They're just effing with us now.

 

[Disstevefan1]

They're just effing with us now.

TWDC needs to make money somehow.