People here seem to be making a big mistake in assuming the Disney brand is static or that the parks are a passive recipient of the stamp of that brand. The parks were once a key element of the brand, with renowned service (“the Disney way”), state of the art technology, impeccable if sometimes excessive and even tacky theming and art design, constant immersion, a relentlessly optimistic corporate-futurist philosophy, etc. WDW has lost almost all of that, and that directly effects the brand. In fact, Uni is surpassing WDW in many of those categories.
If we ignore all of those waning elements that once gave the term “Disney” depth and resonance, what are we left with? A list of IPs? Mickey, bereft of meaning, slathered on the wall of the Creation Shop? Even if the brand is only filmic IPs, WDW falters, since the (excellent) Marvel ride is down the street and Star Wars Land is struggling to bring relevance to a sequel trilogy rapidly fading from popular memory, a land that stubbornly refuses to engage with the Star Wars people love.
The brand can’t just be paintings of Pooh or endless variations of Let It Go, but that’s what it has become. That weak glue won’t bind consumer loyalty to WDW forever.