TheMaxRebo
Well-Known Member
I mostly fall into group 3 (we might be group 2, but technically we don’t do VIP because my husband doesn’t want a Disney CM with us all day, though I suspect we’d do it at least once a trip if it was $1-2k instead of $4k)— but we definitely fall into the “happy to spend much more money to make the day less stressful” however the current system still requires you to wake at 7AM if you want to ride Cosmic Rewind and to get up and hit the parks early if you want to get LLMP to work well…and you can’t just approach the rides in the most convenient manner, you’re at the mercy of LL availability. We visited with the new system in August when crowds were manageable and it worked OK, but we’ve already cut our Thanksgiving trip from 8 days to 5 days and we’re considering cutting it down further because I doubt LLMP will be great with late Nov crowds.
Responding to @lentesta’s original point, I think there are non-trivial expenses (cast member salary, benefits, training—but also the extra golf carts, vehicles, insurance, logistical background expenses) in VIP, and if they could get the same amount per person for an express pass, the margins would be far higher— so I’m not sure they care about cannibalizing VIP? Also, Disney is already testing out an even more VIP experience (not sure if it’s at WDW or only DLR), so they could keep plussing VIP, double the cost, and then intentionally “cannibalize” the low end VIP clientele.
Finally, thinking about capacity, I think if the new pass was unlimited rides (or even once per attraction), and all or nothing for length of stay— lots of people would buy it to have it but wouldn’t actually ride more than 5-10 rides a day across all parks. I think many of the kind of people who buy a $500/person express pass just for convenience might not actually be park warriors trying to maximize rides... and if you require length of stay it’s even harder to keep up that pace.
It's an interesting thought that maybe they are ok cannibalizing a percentage of the VIP tours if they are able to "plus" them, make them feel even more exclusive and then increase the price.
If they loss 20% of the number of VIP tours but increase the cost of the remaining 80% by 25% they are at the same total revenue from them, and then open up this new revenue stream from the Premier Pass which should attract people that aren't willing to do / pay for the VIP tour
And none of this is really targeted at the average guest but can add another option for the small % willing and able to pay premier pricing for the elevated and easier experience