@lentesta alluded to some other announcement and didn't comment further either this week or last.
Might be genie+ related!
He also discussed a survey about where you spend money at the parks which may be Disney figuring out if Genie+ is stealing money from dining or merch. He even mentioned, based in TP data that hopper purchases are down too.
When they announce whatever changes they are doing, you may see stuff like "Free Dining" but instead of a force hopper ticket it's a forced G+ for your duration hoping you spend more money on food and merch instead.
This is just me guessing obviously.