Tigger1988
Well-Known Member
Not sure you know what a candid shot is. A good 90% of the pictures taken of "regular park guests" by Photopass photographers are posed shots, not candids.
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Let The Memories Begin Sign at Animal Kingdom
- Thread starter Jakester
- Start date
Not sure you know what a candid shot is. A good 90% of the pictures taken of "regular park guests" by Photopass photographers are posed shots, not candids.
FutureWorld1982
Well-Known Member
I really like the new banners. I wonder what they will come up with for Epcot, though (maybe something involving the shape Spaceship Earth, who knows).
MotherOfBirds
Well-Known Member
My only issue with the campaign is that it seems rather cheap. The castle projections look cool and the idea of seeing pictures of you or people you know is kind of fun, but it feels a bit like they put up a poster with every trite and sentimental word they knew and started throwing darts.
I'm sure they'll do something really nifty for the 50th, though. Maybe they don't want it to have to compete with the 40th.
Anyone have a pic of the AK sign?
I'm sure they'll do something really nifty for the 50th, though. Maybe they don't want it to have to compete with the 40th.
Anyone have a pic of the AK sign?
blm07
Active Member
One thing they didn't do this time was replace what is left of What Will You Celebrate. It is still mentioned on the monorails*, and Celebrate You is still used after Illuminations (and probably somewhere else). They totally should have brought back Makin' Memories for this campaign. If they brought back Captain Eo, why not bring back that song?
Besides the castle show, what did they try to introduce for this "celebration?" In my mind, it doesn't necessarily have to be a "celebration," it could just be the slogan they use for a couple of years. As long as it isn't here for more than a couple years, it doesn't bother me. Just don't let the signs start fading, that is a clear sign it's time to move on.
*which now have minimum spiels, half of Future World wasn't mentioned, and the when we passed the resorts, none of them were mentioned. It could have been temporary problems on the individual monorails, but still, they gave me the impression they don't maintain the audio systems.
Besides the castle show, what did they try to introduce for this "celebration?" In my mind, it doesn't necessarily have to be a "celebration," it could just be the slogan they use for a couple of years. As long as it isn't here for more than a couple years, it doesn't bother me. Just don't let the signs start fading, that is a clear sign it's time to move on.
*which now have minimum spiels, half of Future World wasn't mentioned, and the when we passed the resorts, none of them were mentioned. It could have been temporary problems on the individual monorails, but still, they gave me the impression they don't maintain the audio systems.
boufa
Well-Known Member
I have not been there in a few years (million dreams era) but from what I have been reading and the pictures I have been seeing, it looks like there are a muddled mess of remnants from past promotions. Now would the regular guest care or notice? I don't know. WDW is all about dreams, so maybe the million dreams campaign left over blend in.
Also, what is the advertising need to put up signs about memories at the entrance to the park. Aren't people already convinced to come to the park by the time they are walking up to the turnstile? I cannot wait to see the castle show (the memories one, not the dream one). That makes sense, it also re-enforces the brand and the marketing, just before you leave for the day.
Just out of curiosity, do you think that they will be renaming the ship from the Disney Dream to the Disney Memory before the end of the year? (-:ROFLOL
Also, what is the advertising need to put up signs about memories at the entrance to the park. Aren't people already convinced to come to the park by the time they are walking up to the turnstile? I cannot wait to see the castle show (the memories one, not the dream one). That makes sense, it also re-enforces the brand and the marketing, just before you leave for the day.
Just out of curiosity, do you think that they will be renaming the ship from the Disney Dream to the Disney Memory before the end of the year? (-:ROFLOL
tecowdw
Well-Known Member
I run kind of cool on this whole campaign. I'm not one that gets excited about seeing my picture on display so it's kind a non-starter for me. The MM&Y casle projection at the MK really doesn't do anything for me either. It just seems like a big movie projection on it and I think it cheapens the experience of the MK castle at night. I beleive DL Paris has been doing movie-like projections for some time (was for a holiday show, i think).
Now I know lots of people get all excited about seeing themselves (and great for them) and love this campaign. That's why it will be successful in general - it will make memories. I'll just be looking forward to the next campaign.
Now I know lots of people get all excited about seeing themselves (and great for them) and love this campaign. That's why it will be successful in general - it will make memories. I'll just be looking forward to the next campaign.
COProgressFan
Well-Known Member
I think the issue that is just a slogan, essentially, without any real meaning or significance. I don't really see how the idea that people will make memories in the parks somehow makes them more likely to visit or have a better time. People always have made family memories there; I don't see what's changed.
There is nothing of any substance to this marketing campaign. Essentially nothing new is being offered (save for Star Tours, which is not included in any of the promotions). And while Magic, Memories and You is a cute diversion before Wishes, is that they best they can promote to market the entire resort?
JustInTime
Well-Known Member
I don't know if the Parks need a grand marketing scheme. They really market themselves. Perhaps for the first time something subtle is a good thing? Why do the Parks need a marketing campaign that is in your face anyway? Perhaps this instead of taking away form the Parks, instead this enhances your visit?
Monorail Lime
Well-Known Member
Did they borrow this sign from the All-Star Movies food court? :lookarounThe Studios:
JustInTime
Well-Known Member
Zing!
Actually, now that you mention it...it really does look like All-Star Movies.
COProgressFan
Well-Known Member
That is a great point. For years, visitors to the parks experienced them, had a great time, and came home and told their friends. WDW had very little in terms of marketing, because the place sold itself. You didn't have to be told about wishes, dreams, and magic, because you felt it yourself. The parks were so great they spoke for themselves.
Now, the "promotions" which last a year (or more in some cases) tell us how we are should feel at the parks, but they usually don't live up to the hype. Instead of actually working to improve the product (new/better entertainment, attractions, etc.) Disney spends the money on meaningless ad campaigns, remnants of which exist all over the parks have become a jumbled mish-mash.
Focus on the product, offer something of actual substance, and they wouldn't have to force the magic, dreams, and wishes.
Goofnut1980
Well-Known Member
IMO I loved A Year of a Million Dreams. I have no problem with "Let the Memories Begin." But, It was so fun receiving little prizes. I won a lanyard with 4 pins on it.. I was so excited at age 29 (at the time) to get something so cool. We have an unused castle suite that no one was supposed to be able to buy/rent but Oprah was able to get her hands on to give away. Why isn't that creating "memories" with this campaign and letting people stay the night in it. And those little fun prizes cost pennies to make in China, that stuff is something that you can associate with a memory of your trip. It has always been the little things that has made me love DW. Just my thoughts!
Zummi Gummi
Pioneering the Universe Within!
Noticed the signs last week at all the parks except Epcot. I can only assume one is on the way for them.
I don't mind the signs...the only park where the signage is obtrusive, if you want photos without them, is at Magic Kingdom. You can't take a photo standing in front of the train station without getting the sign in the background. The other two were off to the side.
I don't mind the signs...the only park where the signage is obtrusive, if you want photos without them, is at Magic Kingdom. You can't take a photo standing in front of the train station without getting the sign in the background. The other two were off to the side.
JustInTime
Well-Known Member
You are right. I am also glad the signs are outside rather than inside the parks this time.
cymbaldiva
Active Member
I am so tired of promotions...
I am so tired of promotions...
Once you're a VP of something they tend to stop.
Disney Shib
Well-Known Member
I worked for Disney, at the Magic Kingdom, during the "Year of a Million Dreams" it was definitely one of the more fun promotional events according to some of the people I worked with who had been employed by Disney for years.
mp2bill
Well-Known Member
That stinks