Kodak Partners with...

[Meeko]

I'm not sure if this is in the right place, but hey it's the first thread I've started!


Anyway, I found this interesting article on BrandWeek's website about how Kodak has just signed a deal to be a sponsor at SIX FLAGS similar to what they offer at Disney. Is this a conflict of interest... or are they just trying to monopolize the theme park souvenir industry? ( Just kidding...)

Here's the link: (full text below just in case)

http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003350483


Kodak Captures Six Flags On Film


November 03, 2006

NEW YORK—Eastman Kodak said this week it has signed a long-term deal with Six Flags under which Kodak will become a Six Flags corporate alliance partner and the exclusive supplier of consumer and souvenir photo products and services to U.S. Six Flags branded theme parks.

Kodak and Six Flags said they would “implement a variety of innovative marketing and promotional initiatives” beginning in the 2007 operating season. Financial terms were not disclosed.

As part of the alliance, Kodak will manage the in-park photography experience at Six Flags parks, under the auspices of Kodak’s Event Imaging Solutions Group. Kodak will create Picture Kiosks at locations in each park offering digital products and services. (Six Flags guests will be able to access their park photos online after their visit. Six Flags will also pilot a new program at selected parks starting in 2007, using Kodak’s digital technology to enable guests to send ride photos as e-mail or text messages to their digital devices, receiving them minutes after completing their ride.

On- and offline co-marketing opportunities will include Six Flags ticket offers as part of Kodak’s “Santa Mall” holiday photo program, featuring kids and Santa Claus at shopping malls across the country; and Six Flags promotional offers in select Qualex photo processing packages distributed by Kodak at all its photo processing locations within a 150-mile radius of Six Flags parks. Kodak will also distribute Six Flags offers to all its customers via e-mail blasts as well as online purchase order confirmations and online newsletters.

“The Kodak brand is well-known and trusted for preserving and sharing family memories, thereby connecting Six Flags even more strongly to the family audience we’re targeting,” Mark Shapiro, president and CEO at Six Flags Inc., New York, said in a statement. “This new relationship is also pivotal in that it serves to enhance the in- park guest experience while enabling us to drive revenue per guest.”(( Six Flags owns and operates 30 parks in North America, including 15 of the nation’s largest theme parks

—Staff Report

 

[brkgnews]

I don't think it's a conflict of intersest any more than Coke selling soft drinks at different theme parks.

 

[doop]

Am I the only one that sprints away from the people at the gate trying to take your picture? Seriously, they get all up in your face and stuff. The last thing that I wanna do at Six Flags is get my picture taken, I'm really only there to ride rides.

I don't think it's a conflict of intersest any more than Coke selling soft drinks at different theme parks.

I think that explains it pretty well.

 

[marni1971]

Come back FujiFilm - all is forgiven.

Now, about the small matter of two Epcot pavilions to sponsor..

 

[Disnut]

I don't think it's a conflict of intersest any more than Coke selling soft drinks at different theme parks.

That is about what I was thinking.

 

[SirNim]

Come back FujiFilm - all is forgiven.

Now, about the small matter of two Epcot pavilions to sponsor..

Indeed... Here comes the Japanese volcanic coaster adventure we've all been waiting for! :lookaroun

 

[tirian]

But will Fuji make Disney gut it after a decade and replace it with half of a track?


:animwink:

 

[marni1971]

JII IV Contract... "We, FujiFiilm, here by declare any future rennovation of any ride under our sponsorship will actually make the attraction the same length if not longer as that which it replaces. We hereby declare NOT to make any update worse than what it replaces..."

 

[Pumbas Nakasak]

Given the dominance of digital technology will Kodak still have trhe finances in 10 years to be sponsoring anything?

Besides I still use Fuji when I use my film camera. :dazzle:

 

[Chape19714]

Given the dominance of digital technology will Kodak still have trhe finances in 10 years to be sponsoring anything?

Besides I still use Fuji when I use my film camera. :dazzle:

Kodak has a HUGE market in making Digital Cameras. They also make all the accessories, such as memory cards, cases, etc. In addition to that, they still make a good deal of money from Digital pictures being printed at your local Wal-mart or other Kodak using store.

 

[Pumbas Nakasak]

Kodak has a HUGE market in making Digital Cameras. They also make all the accessories, such as memory cards, cases, etc. In addition to that, they still make a good deal of money from Digital pictures being printed at your local Wal-mart or other Kodak using store.

Unless things have changed most of the Kodak badged digital equipment was old Nikon/canon technology that had been superceeded.

Kodak was in the top 20 suppliers of equipment to the MOD, buy the time I left I can barely think of a thing they supply. In the UK ASDA (part of the Walmart machine..sorry family) uses Fuji labs. An I would say that most people have scan disk cards as thats what most shops seem to carry.

Infact the only things I have seen recently is paper for home printing and use once cameras.

Perhaps they are more popular in the US being an American company.

 

[Chape19714]

Perhaps they are more popular in the US being an American company.

Most definatley! :wave:

Another intersting Note, Fugifilm sponcers many attractions in foreign Disney Parks. (I beleive they currently have Buzz Lightyear in Tokyo, among many others)