Glad to know that Rohde is on board. This should be nothing short of spectacular.
First, I want to say that I am a HUGE Harry Potter fan.
But I wish people would stop talking about Disney's answer to Harry Potter. Disney doesn't have to answer to that land in another park. What Universal does in their parks should never cause Disney to "respond" in any way. Disney leads, and others follow. Why do you think US added WWoHP? Because Disney kicks their butt all the time so they had to come up with something. This WWoHP fascination will subside. But in the meantime Disney has no reason to "respond" to WWoHP. The people that come to US for it will likely be spending dollars at Disney as well. I hope US comes up with
another huge idea. It will only help Disney.
Wizarding World of Harry Potter is not helping Disney. It won't start helping, either.
Most of the new visitors to the Orlando area (and I can't imagine there were many) came in the first months of WWoHP. The new visitors are likely a very small group that will do very little to help either company in the future. However, there are plenty of visitors who may have turned a 7 day stay at Disney into a 6 day park pass for Disney and a 1 day pass for Universal, or a 6 day pass at Disney and a 1 day pass at Universal into 5 days at Disney and 2 days at Universal. They are probably losing days to Universal due to Harry Potter more than they are gaining unique visitors due to Harry Potter.
And Harry Potter, like EPCOT Center, will be a fixture of the Orlando resort area. It's not something that most people will see once and be done with. It's something that people will want to experience again and again, along with the rest of the currently growing Universal resort.
And do I even need to mention merchandise? WWoHP is a souvenir selling machine. I'd bet that many families come down to Orlando with a budget set aside for souvenirs. Now they're taking that same budget and buying Harry Potter wands instead of Winnie the Pooh stuffed animals. Again, huge money at stake here.
Then we get into the whole "WDW as a resort" issue. Disney's strategy since the late 80's, at least, has been establishing itself as an "all-in-one" resort destination. You stay there, you eat there, you shop there, you see the attractions there. You don't leave the property, because Disney picks you up at the airport, so why spend money on a car? But now, you're heading for Universal, you need a car anyways, so why not take money that we would normally spend on a hotel and stay off property? This one is a bit of stretch compared to the others, but probably serves to balance new visitors to Orlando coming for Harry Potter.
WWoHP is a huge threat, in more ways than one, and phase 2, when it is complete, should do a good job of scaring Disney. The expansion rumors that I've been reading (huge phase two for Harry Potter, couple new attractions for Universal Studios) could seal in a second day at Universal for most guests. Disney is losing more days, more food, more souvenirs, possibly more hotel nights.
Everest cost 100 million to build, so it is possible, but I know what you mean. WDI runs up the budget so quickly. Is it because Disney keeps using all kinds of outside sources? I know Jim Hill has referred to WDI as more of just a management company these days.
To my understanding, it's quite the opposite. They're not going outside enough. Universal's model is basically a small-ish core of creative designers who oversee projects which are outsourced to other companies. This strategy brought Wizarding World of Harry Potter to us for a relative bargain at $200 million, when compared to most Disney projects. WDI employs a ton of in-house Imagineers and does some level of outsourcing. It turns out great projects, but they run expensive.
There was talk that the creative approach to Shanghai would follow the Universal Creative model, and pending its success, it would then be phased in to the rest of Imagineering.