CTXRover said:
One big section of Epcot's queue contains ever-changing facts that guests can learn from as they wait as well. Below each of the large landscape murals are monitors that display constantly changing Q&A style facts about each of the biomes that the large mural above it represents. I personally like the look and feel of Epcot's queue better myself. It looks modern and nice, especially the mural hallway and the blue neon lighted hallway with cloud-like light fixtures. DCA's does a great job at its theme as an airport hanger, but it seems less visually interesting to me.
Yes, I guess I'll have to concede the point that Epcot's is educational. But I guess I dunno how to explain it. I mean, it just feels so quickly thrown together in terms of queue. Like how can we spend the least amount of time and money in barfing up a queue and show building to get this thing open. I mean, the quote-film is not original - they do that in Circle of Life already. And I still say the airport theme is just odd for the Land. Don't get me wrong, I'm glad Epcot has it and I agree that once/if there's a new film in place, I've no doubt the attraction will be much more appropriate for the Land. I just feel like DCA's has heart and originality; Epcot's stale and cold. But really I guess at this point it's just a religious debate - probably a lot like the MK vs DL debate: depends on what you're used to and/or experienced first.
tirian said:
I agree that it's not the whole story. My statement was directed at people who whine that DL didn't receive enough for the 50th when, in fact, they basically received a whole new park! (Or at least a fully refurbished one.) That's HUGE!
No disagreement there! I did like the concept of re-working classic attractions for the 50th but we're really getting that anyway with the Mansion and Pirates so I'm still happy.
tirian said:
...the entire resort still produces enough money to be the most profitable one Disney has. And the fact that California only has two parks doesn't make too much of a difference: WDW was the cash cow even when it had only the MK and Epcot. It simply attracts a more international audience.
Yes, I've no doubt WDW still remains the resort with the highest profit margin. My only point, and this might be difficult to explain in type, is that I doubt the increase in profit margin over DL's profit margin is directly proportional to their respective attendance levels, certainly I would guess not over their land size areas. For example, if you say DLR's total attendance is around 20 million and Florida's is, what, 45 million, then is FL's profit margin more than 2x that of DLR's? Or, following the other argument, if you say DLR's total acreage is roughly 700 acres, and FL's developed area is, assuming 25% of the total acreage has been developed, roughly 7000 acres, then is FL's revenue per sq ft (forget the name of that metric) 100x DLR's? I have no idea if that made any sense.
Now, I completely realize more comparisons are little unrealistic in that you also have to take into account cost/value of the land between FL and CA. Obviously in CA you'd never put a giant lake in front of a theme park b/c the return on investment would be infintessimally small compared to the cost of the land. Not to mention EIR fees in CA vs FL, regulatory differences, yadda yadda yadda. I'm not suggesting DLR can overcome FL's profit margin by next year. My only real point is that I don't think DLR would ever need to reach the same attendance levels as WDW to be as profitable as WDW. I think we could achieve it with less attendance and with ultimately less expense. Consider, it's not just that we have fewer CM's, we also have less euqipment cost. No transporation costs other than trams and our pueny monorail. But as I said, yes, I realize our labor costs are higher.
tirian said:
But that's not what I was talking about. The fact is simply that WDW is driven by international tourism, while DL is mostly locals.
Definitely no arguing with that. And this is so very obvious by being in the Magic Kingdom vs Disneyland. I've said it before: Disneyland is in the difficult position of having to be everything to everyone. Magic Kingdom squarely appeals to the family demographic. Of course, the other parks need to and do as well, but to a lesser extent. They have a bit more latitude b/c MK takes that pressure off. It's so interesting to watch MK's operation. Everything really is geared toward the classic Disney experience that families expect. You can almost see it being geared toward the family that comes every 4 or 5 years. How long has the Share A Dream parade been running now??
tirian said:
Therefore, since WDW reaches a broader audience, Disney decided to focus the new attractions here in an attempt to over-market DL's 50th. New attractions were more important at WDW than at DCA. Did it work? According to reports I've heard, about the only things WDW Guests cared for were the new attractions and the golden Mickey ears. Most of the merchandise didn't sell, since the majority of Guests visiting WDW simply didn't care about DL's 50th as much as those in California did.
Well, I guess it depends on how you interpret those numbers, right? I mean, yes, that's one way to read it: that WDW guests didn't care about DL's 50th. Another way to read it would be that WDW guests weren't fooled by Disney's "broad definition" of the 50th and realized the FL park wasn't the proper place to celebrate it. Another religious debate I'm sure. But I suspect that part of the reason we got such a big bump is b/c if people wanted to celebrate the 50th, they wanted to go the Park that was, in fact, 50, not FL. Hmm.. so maybe we're both right
tirian said:
This unnecessary thread drift basically means that WDW could have opened Soarin', LMA, or E:E without the 50th gimmick and Guests wouldn't have cared either way. :lol: Disney just promoted the attractions for DL's celebration because more Guests visit WDW than DL. But DL turned out to be the biggest winner after all! The 50th celebration attracted far more people to DL than to WDW. We'll have to wait to see whether or not those Guests continue returning to DL, or if it becomes a "Mostly AP" park again.
I sometimes wish WDW wouldn't have a celebration every year. They didn't used to and in some ways, I think it lessens the "oh cool" factor when every year we're celebrating one thing or another. If celebrations become the norm, do they remain effective marketing tools? I remember overhearing a family in FL this year comment, "Wasn't it the 100th anniversary of WDW just a few years ago?" I assume WDW isn't doing much for its 35th (what with this new Dreams promo and all) and it's next big thing will be Epcot's 25th? (for which I will definitely be there front and center!!) At least I don't see much need for park cross-promotion anytime soon since WDW's 50th won't easily tie-in to a celebration at Disneyland.
Anyway, interesting discussion. I'll also apologize for the length of this post!