DHSfanatic
Member
Difficult to second guess a company that has had the success Disney has had until recently, but you do wonder about what appears to be their complacency in the face of Universal opening Epic Universe in 2025. @lentesta made the point in another thread that it doesn't appear that Disney will be opening any E-Tickets between 2022 and (at least) 2025.I would argue that attendance and revenue are the more easily measured numbers, but what each company cares about is some combination of net earnings and ROI and their respective growth rates. Certainly harder to measure from the outside, but more likely of interest to those on the inside. Not saying this is true, but if Universal is drawing huge crowds and making tons of revenue but not a lot of profit (an approach some companies take to try to 'own' a finite market), but Disney has smaller crowds but is earning more and growing those earnings at at a respectable rate, I know what company I'd rather be invested in. The only caution is if somehow (in this hypothetical case) Universal manages to take a lion's share of the theme park market in Orlando to the point where Disney can no longer make decent earnings and growth, then it's a problem for Disney. That might happen at some point, but it's not going to happen for a long while... decades perhaps.
They also seem to have been eroding the benefits of staying on site. At least from the outside, that appears to be a change in strategy from a few years ago. It's a change that I have difficulty understanding. Of course, that's something that could be reversed fairly easily should they conclude that it's hurting results.
Having no significant new rides when your main rival is opening a third gate has the potential to be a major blunder and would take time and a major allocation of resources to overcome. (Unless, of course, they are planning new attractions that haven't yet been announced or, apparently, rumored.)
My guess is that Disney's board will become dissatisfied long before Universal has taken the lion's share of the theme park market. Disney's stock price is up about 3% this year, while the S&P is up about 22%. That performance is not one to make any CEO complacent. You would think that stronger performance from the theme parks would be necessary to boost the stock price. Of course, the steps that would result in a stronger performance from the theme parks may not be the ones that hard-core fans are looking for. Chapek presumably expects the current strategy to pay off post-Covid or he wouldn't be following it. And he may well be right that new E-Tickets aren't what's needed.
We'll see how it plays out.