I think what her Mom did for her (made costumes) so she would get over her shyness - is the sweetest thing ever.
I am sure that when her Mom started, it wasn't to set out to make her toddler a "social-media celebrity." It's how they manage that "celebrity" and how they raise her going forward, that will be important.
She's a very cute little girl and there are people like me that follow on Instagram because her pics are adorable. I have 2 little girls and I love seeing handmade costumes on little ones (it gives me Halloween costume ideas for my youngest). Her mother is a very talented seamstress - the costumes themselves are works of art.
I have seen her followers comments and some are crazy - people arguing etc. Weird. No lives.
Now, when she's grown up and if she's running around doing this on her own on a constant basis and expecting special treatment wherever she goes - that is a disorder.
The copy cat thing is odd and if Moms are setting out to make their kids "IG stars" then yes, that IS disturbing (like pageant Moms - doing it for "fame.")
Extra magic like this goes on ALL THE TIME and isn't documented because the 99% of us aren't social media celebs (thank God!).
My friend's husband is a Purple Heart Vet and they were at WDW 2 weeks ago (for their first-ever family vacation), to celebrate his military retirement. Almost 2 years ago he almost died due to an IED explosion when he landed his helicopter. I had inquired in another forum on how to make a little extra magic happen for this special family and CM's as well as connected non-CM's came out of EVERYWHERE and made magic happen.
@akayw0718 from here who's friends with Goofy asked him to make their visit special and it ended up as their most favorite M&G. This family had SO MUCH magic happen that I couldn't keep up - it took on a life of its own - even at Sea World, they had a ton of behind the scenes hands-in animal experiences with trainers. They had special things happen like the ones you cited earlier - I don't see a problem with it.
With all the negativity going on in the world, it's fun to help make magic happen and watch it happen whether it's on a blog, Instagram account, etc. - whether it's a military family, little girl in costume, special needs child/adult, or just an everyday family like mine. If you're standing there asking yourself, "why doesn't this happen to me?" - you lead a sad life.
It's weird and disturbing when I see parents or WDW fans "obsessed" to make sure magic HAS to happen during a trip. If you're going to be that focused/obsessed, then what is the point? You'll never enjoy anything.
When we go, we go with the flow and the "magic" will happen - I certainly don't raise my girls to expect magic to happen or special treatment - when magic happens to them (which, somehow it always does), it's truly appreciated.
WHAT PEOPLE FORGET IS... Sometimes magic is in the little things - it doesn't have to be a behind the scenes meet and greet. It may be your kid getting an extra long hug from Mickey, Goofy dancing with your wife/girlfriend, or in our case our daughters hugging my husband and I while watching Wishes, or Rapunzel having our girls hold her hair in a picture.