In the business world, a company is wise to be familiar with it's very own SWOT analysis. SWOT stands for: Strengths Weaknesses Opportunities & Threats. Not saying all companies have one of these mounted on an office wall or even written down per say, but smart managers/owners, CEO's have a firm knowledge of all factors which fall under the four categories of SWOT for their company.
In chart form, a SWOT analysis looks like this:
As you can see, strengths & weaknesses are both internal, and fall under the company's very own control. Opportunities & threats, on the other hand, are external, and are caused by forces outside of the company's control (competition, the economy, etc).
How would you SWOT WDW based on where we sit today? I'll start us off with an example of my WDW SWOT analysis based on my personal observations. There's no limit to how few or how many factors under each category you post.
Example:
Strengths
-Customer service/friendliness of staff which exceeds expectations.
-Attention to detail in attractions & park atmosphere which keeps bringing guests back for more.
-Expansions planned/being built (FLE. Cars Land?) to add to the already popular attraction lineup.
-Brand name: Having a reputation & deep history of quality which helps bring guests back for more.
Weaknesses
-Slow lack of growth for two of it's theme parks over the course of a decade++
-Growing reputation of becoming an "over-priced" vacation destination which could eventually backfire with consumers unwilling to spend heavily for leisure.
-Cost-cutting measures starting to spread gradually & remove elements which made WDW what it is today.
Opportunities
-Growing global tourism market. More visitors from other nations adding to WDW's consumer base.
-Social media & other forms of the internet making it easier for WDW to expose/advertise to other countries and introduce different people's to it's product in central Fla.
-Central Fla growing as a whole. As more people flock to the area, more growth added to surrounding businesses & area theme park destinations, this ultimately can help add to WDW's success.
Threats
-The global economy. As worldwide population grows & incomes shrink...there is a gradual trend toward people spending only on what they NEED and not for leisure activities such as travel/theme parks.
-Competition/growth from other area theme park destinations
-Fuel cost instability
So there is my SWOT analysis for WDW. I only posted 3-4 for each, but feel free to do as many as you'd like for each category.
(Note: The mention of growth from competing area theme parks showed up as an opportunity as well as a threat. This was intentional.)
In chart form, a SWOT analysis looks like this:
As you can see, strengths & weaknesses are both internal, and fall under the company's very own control. Opportunities & threats, on the other hand, are external, and are caused by forces outside of the company's control (competition, the economy, etc).
How would you SWOT WDW based on where we sit today? I'll start us off with an example of my WDW SWOT analysis based on my personal observations. There's no limit to how few or how many factors under each category you post.
Example:
Strengths
-Customer service/friendliness of staff which exceeds expectations.
-Attention to detail in attractions & park atmosphere which keeps bringing guests back for more.
-Expansions planned/being built (FLE. Cars Land?) to add to the already popular attraction lineup.
-Brand name: Having a reputation & deep history of quality which helps bring guests back for more.
Weaknesses
-Slow lack of growth for two of it's theme parks over the course of a decade++
-Growing reputation of becoming an "over-priced" vacation destination which could eventually backfire with consumers unwilling to spend heavily for leisure.
-Cost-cutting measures starting to spread gradually & remove elements which made WDW what it is today.
Opportunities
-Growing global tourism market. More visitors from other nations adding to WDW's consumer base.
-Social media & other forms of the internet making it easier for WDW to expose/advertise to other countries and introduce different people's to it's product in central Fla.
-Central Fla growing as a whole. As more people flock to the area, more growth added to surrounding businesses & area theme park destinations, this ultimately can help add to WDW's success.
Threats
-The global economy. As worldwide population grows & incomes shrink...there is a gradual trend toward people spending only on what they NEED and not for leisure activities such as travel/theme parks.
-Competition/growth from other area theme park destinations
-Fuel cost instability
So there is my SWOT analysis for WDW. I only posted 3-4 for each, but feel free to do as many as you'd like for each category.
(Note: The mention of growth from competing area theme parks showed up as an opportunity as well as a threat. This was intentional.)
