I think for Universal to continue to compete, they must acquire or use as many “evergreen” properties in their parks as possible. Also, they must solidify their relationship with Netflix (Netflix is a goldmine of IPs) by building multiple permanent attractions based off of Netflix’s content—NOT just small Gabby’s Dollhouse attractions or haunted houses. Also, Universal needs to increase its attraction diversity (eg. less screen rides and more “storybook darkride” attractions) and increase the overall immersiveness of their parks (particularly the pre-Epic Universe ones).
- Stranger Things area
- Wednesday attraction
- Cuphead omnimover
- Camp Jurassic kiddie dark ride
- Penguins of Madagascar attraction (designed for kids, and those who grew up with the series–like Gen Z)
- A new horror attraction like Revenge of The Mummy (though ironic, since Universal is great at horror. A ride based attraction is easier for people who get scared/jumpscared easily to consume than a haunted house, because of the possibility of accidentally lashing out in violence against scareactors, and instead of running out of the house and accidentally tripping, the ride will rush them out of the scary area ASAP)
- Spongebob area/attraction—is still relevant today despite ending, is the subject of many a Gen Z meme, should be a family dark ride like Mickey and Minnie’s Runaway RR.
- Renovated Simpsons attraction (the graphics date the simulator considerably)
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