I think there is an idealized world here where he's been building up the margins early on and slow rolling construction so that they can announce a big infusion and major additions in a few years. Now again this would take a lot of assumptions, but I can see him waiting until Epic Universe is nearly completed, wait to see what their new hotel offerings are, and how Uni plans to manage their annual passes moving forward, to make a big move and announce a bunch of new stuff to steal their thunder.
It's not going to stop huge numbers of people from going to check out Super Mario World, but it might hold off a chunk of those once-in-a-lifetime family vacationers to wait it out longer. Right now they are way behind in the new/fresh category. Now he could absolutely just be looking to pump up the stock price in case they decide to throw him overboard, but these bigger margins and paid ride skips allow him to pitch a new land as a money maker and not just the cost of doing business.
And yes, I have to twist myself into a pretzel to make this work.