smile
Well-Known Member
Because Disney isn’t just a theme park. It’s a lifestyle. Disneyland is filled with people who watch Disney movies, and kids who play with Disney toys. Disney has reinvented itself over the past generation to become a lifestyle brand – with movies, online services, TV networks, books, music, home décor, clothing, a cruise line and theme parks to entice fans to spend all their free time and money with the Mouse.
That’s why Paradise Pier is becoming Pixar Pier, and the Tower of Terror became a Guardians of the Galaxy ride. For a lifestyle brand to succeed, its movies, TV shows, consumer products and theme park attractions all must work together to promote each other, creating a web of branding that provides a comfy, enticing home for consumers. It’s a one-stop solution for all your entertainment needs.
psst...
