So I'm the perfect person they want to get into the theaters: I am a huge SW fan (read some of the novels, have seen all of Clone Wars and Rebels), I loved the original trilogy (they were my childhood), didn't care for the prequels as much but still went to see them, and really enjoyed TFA, TLJ, and Rogue One - I saw all three in theaters. Yet I am not going to see Solo in the theaters. Why? I don't have time.
I'm a father two two kids (one being a just turned 1-year old), have a pretty demanding job, and a hectic schedule. I don't get to the movies that often, as it's a big time commitment. Certainly no more than once a month. And you know what? I just saw Infinity War. I'm going to be taking our older son to see Incredibles in a couple of weeks, maybe Ant Man and the Wasp in July... Something had to give, I couldn't see all of them in the theaters, and Solo is what I cut. I'm sure it's a fine movie - it seems like a fun romp, and I definitely want to see it, but it didn't seem *epic* the same way that TFA, TLJ, and even Rouge One seemed *epic*. Given Solo vs. Infinity War (as a fan of both Marvel and SW), Infinity War seemed far more important to the storyline of that franchise than Solo did to its franchise. Given that Infinity War and Solo were so close in release date, that's the decision I had to make. Had Solo been released in December (when not much else that I am interested in was going on), or if it had been Solo vs. Ant Man and the Wasp, I may have chosen differently. I'll certainly buy it once it's available for streaming, I just won't go see it in theaters.
Also, it was memorial day, a bad time for movies IMO.
I suspect there are a lot of people who made similar decisions to mine. I doubt this is The Last Jedi backlash, because most people I know loved the film. In fact, IRL I've only met one person who didn't like the film.
