A few years ago, in fall 2011, the middle shop, which has painted blue walls, was a dedicated Essence of Norway boutique. It was a nicely appointed fragrance and body boutique, with dedicated cast members. When I visited last December, the shop had become another generic princess merchandise location and the Essence of Norway products were displayed on a few shelves in the back shop.
I truly enjoy shopping in China and Japan because the offerings feel authentic. Moreover, I always feel as though I have purchased something exotic and special.
I do not understand why it is so hard to offer unique gifts, themed to each World Showcase pavilion. There are more than enough generic, Disney Parks and Disney Store offerings throughout the parks and resorts.