Just a bizarre decision. New Fantasyland utilizes classic, popular Disney characters. Hello? Beauty and her Beast. Belle and her crew. Dumbo. Ariel. Snow. Heck, even bring in Rapunzel from her toilets. I mean tower. Er...you get my drift. Y'know, where were they? It's their section, make the splash about them. Why bring in a disconnected "dragon" with no story except for this lame we're trying too hard to make this viral campaign about a dragon that no one could figure out. Really bad choices. And if you don't have a clue how to generate buzz for your expansion and you're the marketing execs for a major theme park, how do I say this gently...um, you should be looking elsewhere for employment. And bring in marketing execs from other divisions to give ideas. There's no shortage of very talented marketing brains within the Disney organization.
Sorry, gonna disagree here. Doesn't happen often, but, first for everything.