"We spoke with Walmart officials and they said did not want to be associated with any Disney-branded "value"..."
There is a Walmart only 5-8 minutes away from the Epcot & Studios & Disney Springs areas, near the corner of 535 and W Osceola Parkway. We shop there, and also at the Target off of 417 and Orange Blossom Trail, frequently when we stay on-property. So much more economical when compared with Disney prices, even with the cost of a rental car.
I wonder just what businesses will go in this "value" area. And if Disney gets a cut of their sales or if it just plays the role of landlord.