For the USA chaps - this is probably the biggest show in the UK at the moment, by the biggest and probably the best double act we have had in years, the budget for the show is massive that's why each series is only around 6 weeks... but have a think here, Disney launched free Dining to UK chaps this week and with Brexit etc am sure they see a softening of a prime market of WDW, am sure this is why Disney have allowed ITV to take over the town square and give them a shed load of advertising for WDW to the UK. It's a win on their behalfs, would not be surprised if they helped pay for the flights of the 500 winners as well.
Marketing Genius I say