Disney’s overdue for another hostile takeoverWhy are they using a rebranded off the shelf spinner as the marketing tool right now?
What's wrong with the decades old, fan favorite parade they're reviving?
The billion dollar land they just built?
Soarin' Over California- a fan favorite that they decided to bring back for an indefinite limited run?
Also, why are they not making a bigger deal of it being HM's 50, BTMRR 40, Splash 30, Sub/Matterhorn/Monorail 60? They should have special photo ops set up outside each of those attractions, T shirts made for each attraction, and should have plussed each attraction in some way- nothing too fancy, just something to make each of them a bit more fresh.
This should really be marketed THE year for Disneyland- I'd say even moreso than the 60th that drove record attendance for the resort. The amount they have to celebrate right now and market to both die hard fans, casual socal locals, and tourists is insane- it should be any marketer at TDA's dream right now.
Think about it. Imagine a marketing campaign that shows how all of these beloved attractions that parents and children have been experiencing together for generations are reaching important milestones this year- and having inexpensive merchandise and figurative 'pixie dust' sprinkled throughout each of them to make them seem fresh. Then, Disneyland has it's biggest expansion ever- which should really feature a marketing campaign that plays off of the 'memories' angle and pitches Galaxy's Edge as the next evolution where parents and children can create memories at Disneyland together through the magic of Star Wars. This alone should drive some interest in the resort- then throw in the return of an iconic parade?
Register on WDWMAGIC. This sidebar will go away, and you'll see fewer ads.