Yup.
You don't make money without investing money, but you can move it around in a shell game.
I remember reading an article when Disney first started extending the Buy 4, get three days free promotion. The article was a warning to Disney to not keep extending their promotions because people will come to expect them in the future. How many people here wait until the "free dining" promotion codes are released before they book? Or how many book during the free dining period in hopes that once the codes are released they will call and change their reservation?
The real problems with today's corporation is that even with a profit, the first time it drops they consider it a failure and begin cost-cutting. Disney made over a PROFIT of $500 million...as far as I'm concerned, companies shouldn't be able to lay-off employees if they are still profitable. They still made a profit. No excuse. It's just greed.