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Deleted member 107043
Beyond merch events and selling limited quantity items that attract the scalpers, I'm not sure how much Disney is specifically to blame for that kind of behaviour.
From the Disneyland website:
Become a Passholder and enjoy a year filled with admission to one or both parks, perks and unlimited fun! Stay all day or just stop by for dinner, fireworks or a quick spin on some of the park’s popular attractions—discover “drop-in” flexibility that allows you to play at your own pace.