Disney's Streaming Services: Disney+ (and Hulu, ESPN+, Star, & hotstar)

CaptainAmerica

CaptainAmerica

Premium Member
Disney Irish said:
That would be convenient and get more guests to remain in D+ longer rather than to go elsewhere, which is the whole point.
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No, that is not the "whole" point, it's one point.

The other businesses are not just being used to boost Disney+. They're also using Disney+ to boost the other businesses. This Shop Disney thing was not a way to take merch-buyers and get them to subscribe (or stay subscribed) to D+, it's a way to take D+ subs and turn them into merch-buyers. It's DTC benefiting Consumer Products, not Consumer Products benefiting DTC.
 
MisterPenguin

MisterPenguin

President of Animal Kingdom
Premium Member
Original Poster
CaptainAmerica said:
No, that is not the "whole" point, it's one point.

The other businesses are not just being used to boost Disney+. They're also using Disney+ to boost the other businesses. This Shop Disney thing was not a way to take merch-buyers and get them to subscribe (or stay subscribed) to D+, it's a way to take D+ subs and turn them into merch-buyers. It's DTC benefiting Consumer Products, not Consumer Products benefiting DTC.
Click to expand...
I'm waiting for Disney to set up a merch kiosk in my living room.
 
MisterPenguin

MisterPenguin

President of Animal Kingdom
Premium Member
Original Poster
MisterPenguin

MisterPenguin

President of Animal Kingdom
Premium Member
Original Poster
deadline.com

Avantika To Headline ‘A Crown Of Wishes’ Fantasy Series In Works At Disney Branded TV For Disney+

EXCLUSIVE: Disney Branded Television is developing A Crown of Wishes, a live-action YA series based on the second book in Roshani Chokshi’s bestselling Star-Touched Queen duology. Avantika (Spin, S…
deadline.com deadline.com

deadline.com

‘Darby And The Dead’ Premiere Date: Riele Downs & Auli’i Cravalho Lead Supernatural Teen Comedy From 20th, Footprint Features

20th Century Studios has announced that its supernatural teen comedy Darby and the Dead, starring Riele Downs (Henry Danger), Auli’i Cravalho (Moana) and more, will stream exclusively on Hulu…
deadline.com deadline.com
 
Disney Irish

Disney Irish

Premium Member
CaptainAmerica said:
No, that is not the "whole" point, it's one point.

The other businesses are not just being used to boost Disney+. They're also using Disney+ to boost the other businesses. This Shop Disney thing was not a way to take merch-buyers and get them to subscribe (or stay subscribed) to D+, it's a way to take D+ subs and turn them into merch-buyers. It's DTC benefiting Consumer Products, not Consumer Products benefiting DTC.
Click to expand...
You obviously haven't been paying attention then to Chapek's comments in the recent months on the future of D+.

For example during his recent interview for WSJ Tech Live, he talked about the blending of D+ with other parts of the business, such as theme parks.

It doesn't take a rocket scientist to see this isn't about just this current trial on selling merch in D+. Its a first step in a long term plan about tailoring the experience for the Disney consumer in all aspects of their interactions with Disney from theme parks, to movies, to merch sales, to streaming all with D+ at the center of it.

Deadline also covered this back as part of their coverage for D23:

deadline.com

Bob Chapek On Turning Disney+ Into “A Platform For Consumer Engagement” Across Walt Disney Company

The strategy is focused on a feedback loop of customer data gathered from streaming viewing and theme park visits.
deadline.com deadline.com

So if you don't see the long term goal of making D+ the central entry point for Disney consumers then you aren't seeing the writing on the wall.
 
CaptainAmerica

CaptainAmerica

Premium Member
Disney Irish said:
You obviously haven't been paying attention then to Chapek's comments in the recent months on the future of D+.

For example during his recent interview for WSJ Tech Live, he talked about the blending of D+ with other parts of the business, such as theme parks.

It doesn't take a rocket scientist to see this isn't about just this current trial on selling merch in D+. Its a first step in a long term plan about tailoring the experience for the Disney consumer in all aspects of their interactions with Disney from theme parks, to movies, to merch sales, to streaming all with D+ at the center of it.

Deadline also covered this back as part of their coverage for D23:

deadline.com

Bob Chapek On Turning Disney+ Into “A Platform For Consumer Engagement” Across Walt Disney Company

The strategy is focused on a feedback loop of customer data gathered from streaming viewing and theme park visits.
deadline.com deadline.com

So if you don't see the long term goal of making D+ the central entry point for Disney consumers then you aren't seeing the writing on the wall.
Click to expand...
Try to pay attention junior, I'll speak slowly.

I'm not debating what they're doing, I'm trying to explain to you why. Nobody cares about driving subs anymore, that's a very 2019-2021 mindset. The point now is profitability. Yes, Disney+ is meant to be the funnel for all of your interactions with The Walt Disney Company, but it's not a funnel for funnel's sake. A single purchase of a $400 Captain Marvel shield is worth five years of the revenue of a D+ sub. A person who takes their family on a cruise or to Walt Disney World one single time is worth probably 100 years of the revenue of a D+ sub. So yes, they'll gladly take their $8 a month from as many hundreds of millions of people as they're able to get, but the real pot of gold is in converting a fraction of those $8 people into $400 or $4,000 or $40,000 people.
 
Disney Irish

Disney Irish

Premium Member
CaptainAmerica said:
Try to pay attention junior, I'll speak slowly.

I'm not debating what they're doing, I'm trying to explain to you why. Nobody cares about driving subs anymore, that's a very 2019-2021 mindset. The point now is profitability. Yes, Disney+ is meant to be the funnel for all of your interactions with The Walt Disney Company, but it's not a funnel for funnel's sake. A single purchase of a $400 Captain Marvel shield is worth five years of the revenue of a D+ sub. A person who takes their family on a cruise or to Walt Disney World one single time is worth probably 100 years of the revenue of a D+ sub. So yes, they'll gladly take their $8 a month from as many hundreds of millions of people as they're able to get, but the real pot of gold is in converting a fraction of those $8 people into $400 or $4,000 or $40,000 people.
Click to expand...
You're trying to explain something that is both obvious and something I already know.

So you don't need to 'man'splain it to me buddy.
 
CaptainAmerica

CaptainAmerica

Premium Member
Disney Irish said:
You're trying to explain something that is both obvious and something I already know.

So you don't need to 'man'splain it to me buddy.
Click to expand...
You tried to tell me that offering a $100 Dr. Strange cloak to D+ subscribers is about driving additional people to D+, as if there's a single solitary person on the planet who might want a $100 Dr. Strange cloak who isn't already D+ sub.
 
Disney Irish

Disney Irish

Premium Member
CaptainAmerica said:
You tried to tell me that offering a $100 Dr. Strange cloak to D+ subscribers is about driving additional people to D+, as if there's a single solitary person on the planet who might want a $100 Dr. Strange cloak who isn't already D+ sub.
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BTW, I think we're ultimately saying the same thing. I'm just looking beyond this immediate merch trial to 3-5 years down the line.
 
Wendy Pleakley

Wendy Pleakley

Well-Known Member
Sounds like another marketing tool to make a group of people feel "special" and want to buy something because of "exclusivity".

Just like things such as exclusive pins for passholders that would be shelf warmers if not for this manufactured sensation that someone is getting a special and unique item.
 
MisterPenguin

MisterPenguin

President of Animal Kingdom
Premium Member
Original Poster
variety.com

FilmSharks Sells ‘Dalia and the Red Book’ to Germany at AFM (EXCLUSIVE)

Germany’s Little Brother Films & Engizek Films have snapped up all German-speaking rights to the much-anticipated animated feature film “Dalia and the Red Book.” The six-figure deal w…
variety.com variety.com

variety.com

‘The Answers’ Pilot Ordered at FX, ‘Sorry For Your Loss’ Creator Kit Steinkellner to Produce With Danny Strong and Darren Aronofsky

FX has placed a pilot order for “The Answers” with Kit Steinkellner set to write and executive produce. Darren Aronofsky (“Kindred,” “One Strange Rock”) and Dann…
variety.com variety.com
 

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