Indeed, Walt Disney World was nicely developing into a true world-class resort - now its all about theme parks and little else. Not everyone wants to be a park commando. As hard as it is to believe, some people aren't even interested in theme parks at all, but they might well change their mind when the can visit a resort which offers golf which appeals to dad, shopping and a spa that mom likes, plenty for the kids, and then these "parks" which the family can experience together (and probably be pleasantly surprised).
But Disney's real "best kept secret" was always that you could go horse-back riding or take a fishing excursion at WDW. The public therefore saw the place as being all about parks and characters, and a lazy, unimaginative Disney management badly out of touch with its customers simply sought after the lowest common denominator - the theme park commando (for lack of a better description).
I just don't get how a team of executives who fundamentally don't understand their own product or customers are supposed to effectively manage the company. But that's another topic.