Something that makes no sense...
(Unless they are replacing it with some kinda of new "Paid" on demand service.. like Uber)
I mean, really, this makes ZERO sense for a few reasons.. Not the least of which is Disney wanted to keep people on the property, not encourage them to rent car's.
I'd argue:
Eisner wanted to keep them on property. Eisner, well, when Frank Wells was still around, was a visionary and could see the "big picture". He understood the guest experience and indirect things like: Yes, the express is a cost, but we will make that money back and more in guest spending.
I don't think that the current management sees things that way. I just don't think that they think that way. I think that the Bobs see things black and white and that's what a spreadsheet gives them.
They see the cost of the Magical Express and don't see where people are paying for it. No one directly pays to get on it so it's just a "cost" that floats around. To them, nothing should be on the "shelf" if it isn't going to be (directly) sold.
It's why they got rid of the street performers (they were doing this before COVID and COVID let them get away with more because: COVID). It's why when things break, if they're not returning money directly, they don't get addressed.
I've said it before: people may complain about this stuff being taken away or reduced but the reality is: Nostalgia is strong and people continue to line up at the gates screaming, "TAKE MY MONEY!"
While I think it's short sighted, I'm also not really trying to ding them on it as I really just think that, in their minds, "everything should be paid for." (directly).
Historically, it is what they've done. Also, historically, they introduce new "upsell" items like the Cabanas. "Can we get customers to rent a cabana for a day at the Magic Kingdom?" Turns out the answer was, "No," or, at least, "it's more trouble than it's worth." Still, I think it shows their mindset:
- Nothing should be on the "shelf" for free
- Try to put new items on the shelf to entice customers to buy them.
- If something is broken and isn't critical, we can let it go because we're still getting people lining up at the gate.
People constantly argue: "Oh, will THIS be the straw that breaks the camel's back???" It never seems to be. I think, ultimately, they're still living on a generation of nostalgia and eventually it'll catch up but that'll be long after the Bobs are gone (someone else's mess).