Why did they change the name of the resort to Disneyland Paris? It was originally Disneyland Resort Paris, but they changed it. Likewise, the park was originally Disneyland Paris, but that now applied to the whole resort. What is going on?
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Disneyland Paris vs. Disneyland Resort Paris
- Thread starter mharrington
- Start date
RonAnnArbor
Well-Known Member
Marketing. Nobody called it a resort except for Disney itself...everyone has called it Disneyland Paris since the name change from EuroDisney, even their own employees...
Incidentally, they are very poor at branding there at DP. For example there wasn't a single sweatshirt there anywhere a few months ago that said Disneyland Paris OR Disneyland Paris Resort on it...try getting out of WDW without a branded t-shirt or swetshirt...but in Val de Marne they market Mickey ( and the ubiquitous Grumpy) not the park itself.
The name change is unnoticeable to Europeans, where all the signs in the RER and posters all over Europe have always referred to it all as Parc Disneyland.
Incidentally, they are very poor at branding there at DP. For example there wasn't a single sweatshirt there anywhere a few months ago that said Disneyland Paris OR Disneyland Paris Resort on it...try getting out of WDW without a branded t-shirt or swetshirt...but in Val de Marne they market Mickey ( and the ubiquitous Grumpy) not the park itself.
The name change is unnoticeable to Europeans, where all the signs in the RER and posters all over Europe have always referred to it all as Parc Disneyland.
But what of the park itself? If it isn't Disneyland Paris, what is it?
RonAnnArbor
Well-Known Member
The parks are called Disneyland Park and Walt Disney Studios Park -- together, they are called Disneyland Paris.
Well, what's wrong with calling the parks Disneyland Paris and Walt Disney Studios Paris, respectively?
I mean, they don't market the Tokyo Disney Resort as Tokyo Disneyland, do they?
RonAnnArbor
Well-Known Member
Like I mentioned above -- nobody in Paris calls it anything but "Parc Disneyland" it doesn't matter an iota what the corporate name is. If they go to Disneyland for the day, or if they go to the Studios, or if they go to Disney Village to do shopping nobody calls it anything but "going to Disneyland"...
They refer to both parks and the resort by the same name.
I don't know if you have ever been to DLP? If you have, you will know that the parks are in a very small area, they share a common entranceway, and going from one park to the other means a 500 foot walk from the entrance of one to the entrance of the other. Disney Village is likewise a 500 foot walk across the plaza. We're not talking WDW proportions here.
Most Parisians I know are just glad they don't call it EuroDisney anymore, which many saw as an affront to it being near Paris. As an aside, it's NOT in Paris...it's 35 miles east of Paris in a town called Val de Marne.
They refer to both parks and the resort by the same name.
I don't know if you have ever been to DLP? If you have, you will know that the parks are in a very small area, they share a common entranceway, and going from one park to the other means a 500 foot walk from the entrance of one to the entrance of the other. Disney Village is likewise a 500 foot walk across the plaza. We're not talking WDW proportions here.
Most Parisians I know are just glad they don't call it EuroDisney anymore, which many saw as an affront to it being near Paris. As an aside, it's NOT in Paris...it's 35 miles east of Paris in a town called Val de Marne.
I have indeed been there, but I have only been to Disneyland Pari... Oh, excuse me, I mean, PARC Disneyland for a few hours. And two things that I got from there were a pictorial souvenir and a T-shirt, and they both mentioned the resort as being Disneyland Resort Paris.
They might as well call Tokyo Disneyland and Tokyo DisneySea two new names, respectively: Disneyland Park and DisneySea Park.
uk-disney-nut
New Member
why ??
They changed the name to remarket the site and bring in more customers to offset falling sales and increasing debt
They changed the name to remarket the site and bring in more customers to offset falling sales and increasing debt
RonAnnArbor
Well-Known Member
^----- This....it's a sheer marketing move....
as far as I know (and my resource was my brand new "20 Years of Dreams" book I bought at DLP recently) it was as follows:
the resort as a whole opened as Euro Disney Resort and the park was Euro Disneyland
then the name was changed to Disneyland Paris and the park became also Disneyland Paris in 1994
In 2002 the second park opened - Walt Disney Studios. The resort then became Disneyland Resort Paris and it seems that then the first park became Disneyland Park.
And then sometime in the last 5 years (I think either 2010 or 2011) the resort as a whole became Disneyland Paris again.
the resort as a whole opened as Euro Disney Resort and the park was Euro Disneyland
then the name was changed to Disneyland Paris and the park became also Disneyland Paris in 1994
In 2002 the second park opened - Walt Disney Studios. The resort then became Disneyland Resort Paris and it seems that then the first park became Disneyland Park.
And then sometime in the last 5 years (I think either 2010 or 2011) the resort as a whole became Disneyland Paris again.
I have heard that before - but it does not really make sense as the resort was renamed in 1994 and the name "Euro" for the currency was only decided upon in 1995.
What I can believe is that the name Euro Disney resembled too much the European Community which's popularity certainly had its ups and downs in different countries.
My personal theory would be however that the renaming was done as an attempt to appear more French for the French visitors (and I think they quickly changed their focus to the French market after the first difficult years) and to try to live on the glamour associated with Paris with regard to other markets.
SyracuseOrange
Well-Known Member
If we are being specific, it wasn't originally Disneyland Resort Paris. It was originally Euro Disney Resort, then Euro Disney Resort Paris, then Disneyland Paris, then Disneyland Resort Paris, and now back to Disneyland Paris
And they changed the first park from Disneyland Paris to Disneyland Park when Walt Disney Studios Park opened.
|Q|
Active Member
I don't know.... The word Euro was flying around the UK in the late 80s and early 90s and was resented in a lot of places as meaning loss of sovereignty.
There again, I agree Disneyland Paris is more romantic than Euro Disneyland.
I can see that - that's what I meant about it being associated with the European Community. But actually until 1995 everyone expected the currency to be the ECU.
The funny thing is however, that the name Euro Disney seems to have stuck so much. I know people who when I tell them that I go to Disneyland Paris ask whether this is Euro Disney.
dagobert
Active Member
I know what you are talking about. The reason for that could be the fact, that DLP stopped to advertise their resort over here in the 90s. So from where should people know how the resort is called, when there are hardly any commercials.