If Disney were to actually charge the dollar or two these things really cost, I don't think most people would care that they aren't free anymore and would be content to buy them for the family members in their party that it might make more sense for (i.e. kids) but I'm guessing that even at the reduced rate, they're still going to be unreasonably marked up like any other piece of "merchandise" in the parks.
These are really something that should be sold as a utility and priced accordingly. I get that in the early years, there was a push to make the system profitable or at least break-even but if they're ending the complimentary nature of bands for people staying on property, that's a huge piece of their ongoing operational costs. It would be nice to see that reflected in standard band retail pricing.
Of course, the novelty and LE bands are another story but from my own anecdotal experience, I've never seen many of those around the parks which to me suggests they've not been big sellers.
I'm wondering though - thought one of the benefits of the magic bands was the ability to use their distance tracking to monitor people's days in the the parks to figure out cost savings. Curious if they think they'll have enough people using their phones in this capacity rather than opting for the cards that this won't have much of an impact or if they're actually backing off the data collection a little.
I would imagine that they'll get a less complete picture since not all members of a family will be walking around with smart phones and out of those that are, not all will likely have the Disney software installed and active for the whole day, especially with older and younger family members.